Serie A and La Liga both kicked off last weekend on the networks of beIN SPORTS. La Liga’s opening weekend viewership peaked Sunday afternoon when 294,000 watched Real Madrid face off against Real Sociedad on beIN SPORTS and beIN SPORTS en Español. Saturday’s match between Barcelona and Real Betis drew 238,000. The two Serie A matches that were broadcast on beIN SPORTS, including Gonzalo Higuain’s Juventus debut, both averaged 32,000 viewers.
MLS TV viewing figures saw a rise after disastrous numbers during the Rio Olympics. Three weeks of Olympic competition saw MLS’ average viewership on all networks fall below 300,000 for the first time this season, with matches on FOX Sports 1 attracting nearly 30,000 viewers fewer than last season.
Compared to the opening weekend of the season, Premier League viewership on the networks of NBC Sports dropped nearly 33% for gameweek 2, peaking during the Saturday 10am ET window as 416,000 watched Liverpool take on Burnley on NBCSN and 150,000 viewed Chelsea face Watford on CNBC. This Saturday should provide a boost to Premier League numbers as Manchester United take on Hull City at 12:30 pm ET on the NBC over-the-air network.
Domestic numbers for the week:
Date | Competition | Start Time | Home | Away | Network 1 | Network 2 | Total |
---|---|---|---|---|---|---|---|
8/12/16 | Olympics (W) | 12:00 PM | United States | Sweden | NBCSN; 1,850,000 | — | 1,850,000 |
8/19/16 | MLS | 11:00 PM | San Jose Earthquakes | Houston Dynamo | UniMás; 153,000 | Univision Deportes; 21,000 | 174,000 |
8/20/16 | MLS | 3:30 PM | New York City FC | Los Angeles Galaxy | ESPN; 219,000 | ESPN Deportes; Not available | 219,000 |
8/20/16 | NASL | 9:00 PM | Rayo OKC | Miami FC | beIN Sports; 3,000 | — | 3,000 |
8/21/16 | MLS | 3:00 PM | DC United | New York Red Bulls | ESPN; 220,000 | ESPN Deportes; Not available | 220,000 |
8/21/16 | MLS | 9:30 PM | Seattle Sounders | Portland Timers | Fox Sports 1; 148,000 | Fox Deportes; 16,000 | 164,000 |
Foreign numbers for the week:
Date | Competition | Start Time | Team 1 | Team 2 | Network 1 | Network 2 | Total |
---|---|---|---|---|---|---|---|
8/15/16 | Premier League | 3:00 PM | Chelsea | West Ham United | USA; 314,000 | — | 314,000 |
8/16/16 | UEFA CL Playoff | 2:45 PM | BSC Young Boys | Mönchengladbach | Fox Sports 2; 9000 | ESPN Deportes; Not available | 9,000 |
8/16/16 | UEFA CL Playoff | 2:45 PM | Steaua Bucuresti | Manchester City | Fox Sports 1; 67,000 | Fox Deportes; 50,000 | 117,000 |
8/16/16 | CONCACAF CL | 8:00 PM | Central | Sporting Kansas City | — | Univision Deportes; 65,000 | 65,000 |
8/16/16 | Copa MX | 10:00 PM | Club América | Venados FC | — | Univision Deportes; 285,000 | 285,000 |
8/17/16 | UEFA CL Playoff | 2:45 PM | AS Roma | FC Porto | Fox Sports 2; 24,000 | ESPN Deportes; Not available | 24,000 |
8/17/16 | UEFA CL Playoff | 2:45 PM | Celtic | Hapoel Beer Sheva | Fox Soccer Plus; Not available | Fox Deportes; 11,000 | 11,000 |
8/17/16 | Spanish Supercopa | 4:45 PM | Barcelona | Sevilla | ESPN2; 124,000 | ESPN Deportes; Not available | 124,000 |
8/17/16 | CONCACAF CL | 8:00 PM | Monterrey | Árabe Unido | — | Univision Deportes; 144,000 | 144,000 |
8/17/16 | CONCACAF CL | 10:00 PM | Herediano | Tigres | — | Univision Deportes; 141,000 | 141,000 |
8/18/16 | CONCACAF CL | 8:00 PM | Suchitepéquez | Real Estelí | — | Univision Deportes; 63,000 | 63,000 |
8/18/16 | CONCACAF CL | 10:00 PM | Pumas | Honduras Progreso | — | Univision Deportes; 115,000 | 115,000 |
8/19/16 | La Liga | 2:45 PM | Malaga | Osasuna | — | beIN Español; 22,000 | 22,000 |
8/19/16 | Ligue 1 | 2:45 PM | Lyon | Caen | beIN Sports; 14,000 | — | 14,000 |
8/19/16 | Premier League | 3:00 PM | Manchester United | Southampton | USA; 348,000 | — | 348,000 |
8/20/16 | Premier League | 7:30 AM | Stoke City | Manchester City | NBCSN; 258,000 | NBC Universo; 16,000 | 274,000 |
8/20/16 | Premier League | 10:00 AM | Watford | Chelsea | CNBC; 150,000 | — | 150,000 |
8/20/16 | Premier League | 10:00 AM | Burnley | Liverpool | NBCSN; 416,000 | — | 416,000 |
8/20/16 | La Liga | 12:15 PM | Barcelona | Real Betis | beIN Sports; 67,000 | beIN Español; 171,000 | 238,000 |
8/20/16 | Premier League | 12:30 PM | Leicester City | Arsenal | CNBC; 397,000 | — | 397,000 |
8/20/16 | La Liga | 2:15 PM | Granada | Villareal | — | beIN Español; 85,000 | 85,000 |
8/20/16 | Serie A | 2:45 PM | Juventus | Fiorentina | beIN Sports; 32,000 | — | 32,000 |
8/20/16 | Primeira Liga | 3:30 PM | FC Porto | Estoril | — | Univision Deportes; 49,000 | 49,000 |
8/20/16 | La Liga | 4:15 PM | Sevilla | Espanyol | — | beIN Español; 29,000 | 29,000 |
8/20/16 | Liga MX | 6:00 PM | Cruz Azul | Santos Laguna | — | Univision Deportes; 258,000 | 258,000 |
8/20/16 | Liga MX | 8:00 PM | Tigres | Pachuca | Univision; Not available | Univision Deportes; 367,000 | ? |
8/20/16 | Liga MX | 10:00 PM | Chivas | Atlas FC | Univision; Not available | Univision Deportes; 408,000 | ? |
8/21/16 | Premier League | 8:30 AM | Sunderland | Middlesbrough | NBCSN; 202,000 | — | 202,000 |
8/21/16 | Premier League | 11:00 AM | West Ham United | AFC Bournemouth | CNBC; 254,000 | — | 254,000 |
8/21/16 | Serie A | 12:00 PM | AC Milan | Torino | beIN Sports; 32,000 | — | 32,000 |
8/21/16 | Liga MX | 1:00 PM | Pumas | Monterrey | Univision; 642,000 | Univision Deportes; 208,000 | 850,000 |
8/21/16 | La Liga | 2:15 PM | Real Sociedad | Real Madrid | beIN Sports; 99,000 | beIN Español; 195,000 | 294,000 |
8/21/16 | La Liga | 4:15 PM | Atletico Madrid | Alaves | beIN Sports; 64,000 | beIN Español; 100,000 | 164,000 |
8/21/16 | Liga MX | 7:00 PM | Puebla | Club América | — | Univision Deportes; 563,000 | 563,000 |
Major League Soccer averages:
Overall | ESPN | ESPN2 | ESPND | FOX | FS1 | FOXD | Univision | UniMás | UDN |
---|---|---|---|---|---|---|---|---|---|
290,725 | 325,400 | 201,500 | 46,000 | 498,000 | 170,000 | 35,375 | 827,000 | 169,150 | 68,750 |
Other league averages:
League | Average |
---|---|
NASL | 6,524 |
NWSL | 0 |
Liga MX | 637,280 |
Premier League | 385,417 |
Championship | 18,167 |
Bundesliga | 0 |
La Liga | 111,625 |
Serie A | 32,000 |
Ligue 1 | 11,667 |
Eredivisie | 27,000 |
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