Also of note for beIN SPORTS’ coverage of La Liga was the increase in viewing figures for games featuring Atletico Madrid. For example, Atleti was watched by 363,000 (vs. Malaga), 261,000 (vs. Rayo Vallecano) and 226,000 (vs. Espanyol).
Meanwhile, el Clasico between Real Madrid and Barcelona delivered almost 2 million viewers across beIN SPORTS and beIN SPORTS in April.
Despite FOX Sports giving the Bundesliga plenty of chances and priority on FOX Sports 1 as well as FOX and FX, the Bundesliga viewing numbers continue to disappoint for one of the most entertaining leagues in the world.
The German league is averaging 92,205 viewers per game across the FOX networks.
With a rising number of American prodigies getting more playing time in Germany, it’s quite possible that the Bundesliga may see increased TV viewing numbers in the near future on FOX.
6. Ligue Un
France’s top league is averaging 27,750 viewers per game on beIN SPORTS. However, most of the games featured involve Paris Saint-Germain, so the league numbers are skewed. Many of the other games from Ligue Un are shown live on beIN SPORTS Connect, which isn’t measured by Nielsen.
7. Serie A
The decline of Serie A continues as the league is averaging 24,386 viewers on beIN SPORTS. Very few games exceed 100,000 viewers per game. And when they do, it’s teams such as Napoli against Juventus (102,000 viewers on beIN SPORTS during 2015/16, for example).
The challenge for Serie A and beIN SPORTS is that there isn’t much interest outside Juventus and Napoli. Even perennial heavyweight such as AC Milan only average between 30,000-40,000 viewers, while AS Roma average between 10,000-20,000.
Serie A continues to be an attractive league to watch for soccer connoisseurs. Outside of that, it’s difficult for the rest of us.
Last but by no means least, the English Championship averages 20,450 viewers per game on beIN SPORTS. The league, which features many entertaining games, has to compete against other leagues that kick off at around the same time (namely the Premier League and Bundesliga). But despite very little promotion and not a lot of fanfare, the league attracts a decent viewing audience.
For the 2016/17 season, the numbers should increase as viewers will be tuning in to see many of the bigger clubs such as Newcastle United and Aston Villa.