At the centerpiece of Liga MX on US television is Club America against Chivas de Guadalajara. Games between those two teams average between 2-3 million viewers per game.
Elsewhere games such as Club America vs. Monterrey or Club America vs. Monarcas average nearly 1.4 million viewers per match.
While the games involving Club America and/or Chivas are always watched by huge audiences, the league as a whole gets as a myriad of other viewing audience sizes due to the games being available across a variety of networks such as NBC Universo, Azteca America and Galavision. For example, NBC Universo averages approximately 170,000 viewers per Liga MX game (NBC Universo is in 44 million homes in the US). So once the numbers for these type of networks are averaged into the Liga MX total average as a whole, it would drop quite considerably. Still, Liga MX remains the number draw thanks mainly to having so many games each week on the over-the-air Univision network as well as the very popular Univision Deportes Network (which often simulcasts the same Univision games, expanding the audience even more).
2. Premier League
Across all NBC networks during the 2015/16 Premier League season, NBC Sports Group averaged 514,000 viewers per match window – up 7% from last season’s then-record average (479,000). Last season’s figure was up 9% from the then-record average in NBC Sports Group’s debut Premier League season (438,000 in 2013-14). This year’s average is up 134% from the season prior to NBC Sports Group’s debut (220,000 viewers on ESPN, ESPN2 and FOX Soccer in 2012-13).
Considering that many of those games featured less popular Premier League teams than the giants such as Manchester United, Arsenal and Chelsea, the average of over half a million viewers per game is very promising.
Major League Soccer, the third most popular soccer league in the United States, is making positive gains each year thanks to having many of its nationally-televised matches shown live on ESPN, FOX Sports 1 and UniMas. While the league still has a long way to go based on its average of 228,505 viewers per game in the 2015 season, the 2016 numbers should increase considerably.
4. La Liga
The 2015/16 season proved that Spain’s top flight league doesn’t draw big TV ratings for just Barcelona and Real Madrid matches. With wall-to-wall coverage on beIN SPORTS in the United States, games from La Liga enjoyed an impressive viewing audience of approximately 212,539 per game.