Viewing audiences for ESPN’s Euro 2016 end in a dead heat against FOX’s Copa America

copa-america-euro-2016

Despite having a less than favorable time window that featured most games during office hours, as well as zero games featuring the US Men’s National Team and a competition that ran 19 games longer than Copa America Centenario, ESPN’s live coverage of Euro 2016 averaged 997,392 viewers compared to FOX Sports’ average of 1,002,226 for the 2016 Copa America.

Compared to Euro 2012, ESPN’s viewing numbers were down 23% from the Euro 2012 average of 1.3 million viewers per game. Certainly, Copa America divided the attention of many soccer fans. But also Euro 2016’s 20 more games than Euro 2012 was a factor as well as the growing trend of consumers switching to soccer streaming services (where the numbers aren’t reflected in TV viewing numbers).

A few other interesting data points from our research include:

• The Euro 2016 final between France and Portugal averaged 1,541,000 more viewers than the Copa America Centenario final between Argentina and Chile. (The 2016 Copa America final averaged 2,997,000 viewers compared to 4,536,000 for the Euro 2016 final).

• In light of the USA participating in Copa America, which certainly skewed the numbers, FOX Sports’ viewing average for Copa America Centenario minus the games when the USMNT played was 761,360 viewers.

• Out of all of the games shown live, 39% of ESPN’s Euro 2016 matches exceeded 1 million viewers compared to 31% of FOX’s coverage.

• Taking Univision’s Spanish-language coverage into consideration in addition to FOX’s coverage of Copa America, the Copa America Centenario games averaged 4 million viewers compared to the average of 1.16 million viewers for ESPN (English-language) and ESPN Deportes (Spanish-language) combined.

• For the Euro 2016 final, ESPN Deportes’ 1,361,000 average is the most-watched program in the network’s history.

Here are the English-language viewing figures for Copa America on FOX vs. Euro 2016 on ESPN:

Note: For the number crunchers, the one missing TV viewing number (see below) was the Chile-Bolivia game on FOX. If we estimate that the viewing audience for that game was 710,000 based on the same audience for Jamaica-Venezuela the previous week, the viewing average for FOX’s entire Copa America coverage was 993,000 while ESPN averaged 997,000.

COPA AMERICA   EURO 2016  
       
TeamsChannelViewing avg. TeamsChannelViewing avg.
USA vs. ColombiaFS11,536,000 France vs. RomaniaESPN2665,000
Costa Rica vs. ParaguayFOX731,000 Albania vs. SwitzerlandESPN682,000
Haiti vs. PeruFS2138,000 Wales vs. SlovakiaESPN936,000
Brazil vs. EcuadorFS1598,000 England vs. RussiaESPN1,402,000
Jamaica vs. VenezuelaFOX710,000 Croatia vs. TurkeyESPN692,000
Mexico vs. UruguayFS1619,000 Poland vs. N. IrelandESPN1,055,000
Panama vs. BoliviaFS1365,000 Germany vs. UkraineESPN1,259,000
Argentina vs. ChileFS1862,000 Spain vs. Czech RepublicESPN459,000
USA vs. Costa RicaFS11,600,000 Ireland vs. SwedenESPN660,000
Colombia vs. ParaguayFS1739,000 Belgium vs. ItalyESPN972,000
Brazil vs. HaitiFS1624,000 Austria vs. HungaryESPN551,000
Ecuador vs. PeruFS2148,000 Portugal vs. IcelandESPN1,072,000
Uruguay vs. VenezuelaFS1589,000 Russia vs. SlovakiaESPN367,000
Mexico vs. JamaicaFS1779,000 Romania vs. SwitzerlandESPN502,000
Chile vs. BoliviaFOXNot available France vs. AlbaniaESPN804,000
Argentina vs. PanamaFOX1,150,000 England vs. WalesESPN617,000
USA vs. ParaguayFS12,061,000 Ukraine vs. N. IrelandESPN484,000
Colombia vs. Costa RicaFS2407,000 Germany vs. PolandESPN924,000
Ecuador vs. HaitiFS2267,000 Italy vs. SwedenESPN612,000
Brazil vs. PeruFS1879,000 Croatia vs. Czech RepublicESPN535,000
Mexico vs. VenezuelaFS1763,000 Spain vs. TurkeyESPN869,000
Uruguay vs. JamaicaFS1392,000 Belgium vs. IrelandESPN825,000
Chile vs. PanamaFS1665,000 Iceland vs. HungaryESPN1,086,000
Argentina vs. BoliviaFS1770,000 Portugal vs. AustriaESPN1,289,000
USA vs. EcuadorFS11,878,000 Switzerland vs. FranceESPN1,070,000
Colombia vs. PeruFS1734,000 Romania vs. AlbaniaESPN2221,000
Argentina vs. VenezuelaFX1,035,000 Slovakia vs. EnglandESPN836,000
Mexico vs. ChileFX1,102,000 Russia vs. WalesESPN2265,000
USA vs. ArgentinaFS13,290,000 N Ireland vs. GermanyESPN624,000
Colombia vs. ChileFS1971,000 Poland vs. UkraineESPN2180,000
USA vs. ColombiaFX1,670,000 Croatia vs. SpainESPN811,000
Argentina vs. ChileFS12,997,000 Czech Republic vs. TurkeyESPN2203,000
AVERAGE 1,002,226 Hungary vs. PortugalESPN702,000
    Iceland vs. AustriaESPN2190,000
    Ireland vs. ItalyESPN648,000
    Belgium vs. SwedenESPN2377,000
    Switzerland vs PolandESPN821,000
    Wales vs. N. IrelandESPN1,451,000
    Croatia vs. PortugalESPN1,648,000
    France vs. IrelandESPN1,156,000
    Germany vs. SlovakiaESPN1,593,000
    Belgium vs. HungaryESPN1,453,000
    Italy vs. SpainESPN2971,000
    England vs. IcelandESPN21,352,000
    Poland vs. PortugalESPN21,271,000
    Wales vs. BelgiumESPN21,327,000
    Germany vs. ItalyESPN2,194,000
    France vs. IcelandESPN1,894,000
    Portugal vs. WalesESPN1,701,000
    Germany vs. FranceESPN2,051,000
    France vs. PortugalESPN4,538,000
    AVERAGE 997,392
Pages 1 2

Leave a Reply

Translate »