Univision’s live coverage of the 2016 Copa America Centenario final between Argentina and Chile averaged a record 6.8 million viewers across Univision and Univision Deportes combined.
The Spanish-language broadcast of the game was more than double the 2.997 million who watched the match on FOX Sports 1.
For the entire tournament, the 6.8 million number helped Univision generate an average viewing audience of 2.9 million across all 32 matches on Univision Deportes, beating World Cup 2014 by +9,000 among Total Viewers 2+ and +64,000 among Adults 18-49 and making it the most viewed Copa America tournament ever among Total Viewers 2+. The tournament also out-delivered the 2015 Gold Cup by +53% among Total Viewers 2+ and +44% among Adults 18-49 and averaged more than four times the viewership among Total Viewers 2+ and Adults 18-49 versus Copa America 2015 on beIN Sports en Español.
The Copa America Centenario final on Univision was the most-viewed men’s soccer match since the 2014 World Cup Final.
Univision’s numbers also out-delivered all NHL matches, regular season or playoffs, during the 2015-16 season as well as all MLB matches across all networks for the current 2016 season to-date.
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