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Copa America Centenario is a runaway TV hit for Univision


Copa America Centenario has been a runaway hit for Univision, with the Spanish-language network reaching over 45 million viewers to date. With two games remaining, Univision has already averaged over 2.8 million viewers per game. Expectations are that Univision will be able to crush that number with the remaining USA-Colombia and Argentina-Chile games this weekend.

Elsewhere, FOX Sports is averaging 915,808 viewers per Copa America Centenario match after 26 games (unfortunately, FOX hasn’t released TV data for 4 of the games). In a like-for-like comparison, if you remove the USA games from FOX’s numbers and compare the averages between FOX’s Copa America coverage and ESPN’s Euro 2016 matches, FOX Sports is averaging 640,285 viewers per game compared with ESPN’s average of 635,000. At the same time, ESPN’s average for Euro 2016 games thus far (minus the 7 games shown on ESPN2) is 719,069.

Considering that the Euro 2016 games are mostly played during weekday business hours, ESPN’s numbers are quite competitive with FOX’s prime-time viewing numbers.

SEE MORE: Review of FOX Sports’ USA vs. Argentina TV coverage

The 2016 Copa America Centenario has produced the top four men’s soccer audiences in FS1 history, and the most-watched telecast in FS2 history, with viewership for the U.S. matches growing throughout the tournament. The United States’ 2-0 loss to Colombia delivered 1.536 million viewers on June 3; then on June 7, 1.6 million viewers tuned in to see the United States’ crucial 4-0 win over Costa Rica. The third match, in which the Americans clinched a spot in the quarterfinals with a 1-0 win over Paraguay on June 11, averaged 2.061 million viewers. On June 16, the Americans’ 1-0 quarterfinal win over Ecuador was seen by 2.132 million viewers. The record for most-watched men’s soccer match in FS1 history was set June 21 when the Americans’ faced No. 1-ranked Argentina, a match seen by 3.290 million viewers.

At the end of the day, the winner this summer is the soccer fan in the United States who has the ability to watch Copa America Centenario across Univision and FOX Sports as well as Euro 2016 across ESPN and ESPN Deportes.

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1 Comment

1 Comment

  1. erk

    June 25, 2016 at 1:35 am

    Pretty cool that so much people watched the tournament. Too bad the Univision coverage is awful. Their commentators are terrible with an exception of a few. They have this annoying Venezuelan reporter who doesn’t let anyone talk. Their announcers are not allowed to say what they really think, just ask Jose Luis Chilavert which makes their pre and post games shows very irrelevant. Many of their analysts sound like kids. Also, I hate how they always brag that they have “exclusive” interviews with players. Of course they have exclusive interviews since they don’t let any other Spanish channels reporters even get near the players. Can’t believe Univision didn’t let reporters from other Spanish language sports channels do interviews with any player from the tournament, especially from the Mexico nt. I know they spent millions of dollars but that still doesn’t mean they get to treat other networks reporters like crap. Are they that afraid of their completion? Various reporters from the other Spanish networks said they weren’t allowed to even do reports from inside the stadiums or even record videos like Periscope from inside the stadium. And it’s true because they always did their reports from outside the stadiums never from inside. They weren’t even allowed in the press area. The worst part is that CONMEBOL allowed it. On Jorge Ramos y Su Banda, Jorge Ramos said that Bernardo Osuna (a former Univision reporter), who was sent by ESPN to cover the USMNT both in English and Spanish wasn’t allowed by Univision to do any interviews with the players. Because of this ESPN decided to send Osuna home since he wasn’t allowed to do his job by Univision.

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