The viewing numbers for ESPN Deportes’ Spanish-language coverage of Euro 2016 are in for the opening weekend of the tournament.
From the first seven games of Euro 2016, ESPN Deportes is averaging 126,143 Hispanic viewers for live and same day coverage. That compares to the 228,000 Hispanic average from ESPN Deportes’ coverage of Euro 2012, although that was after the first 24 games of the tournament. As Euro 2016 continues, ESPN Deportes’ numbers should increase as awareness grows and the competition becomes more heightened.
On the English-language side, ESPN is averaging 781,917 viewers per Euro 2016 game as of press time.
Here are ESPN Deportes’ viewing figures for Euro 2016 thus far:
| Teams | Date | Viewing avg. + same day US ratings |
|---|---|---|
| France vs. Romania | Fri., June 10 | 129,000 |
| Albania vs. Switzerland | Sat., June 11 | 58,000 |
| Wales vs. Slovakia | Sat., June 11 | 122,000 |
| England vs. Russia | Sat., June 11 | 197,000 |
| Turkey vs. Croatia | Sun., June 12 | 63,000 |
| Poland vs. Northern Ireland | Sun., June 12 | 128,000 |
| Germany vs. Ukraine | Sun., June 12 | 186,000 |
SEE MORE: ESPN leads FOX Sports in viewers for Euro 2016 vs. Copa America
Not surprised the England and Germany games were the most viewed. Pretty sure the Spain and Portugal games will draw pretty well too. One of the problems for ESPN Deportes in my opinion is that the Copa America is going on. The Hispanic people are way more interested in that tournament. Also, Univision, the most viewed Spanish network barely puts any attention to the EURO, especially since they don’t have the rights. Last year when they didn’t have the rights to the Copa America they barely put any attention to it, instead they were promoting the Gold Cup 2 months in advance. I’m pretty sure the numbers are going to up though, especially after the Copa America is over and the KO stage is in full swing.
I still don’t understand why Univision would pay $75 million for U.S. Spanish-language rights to Euro 2020 (including qualifiers and the UEFA Nations League).
$75 million is steep for a product that features ZERO Mexicans on the pitch.
Looks like they were mad they lost the World Cup to their biggest rival (Telemundo) and didn’t have a chance to bid for 2026.