NASL might pose a threat to MLS on TV
As I walked among supporters group members before the Orlando City against Portland game, which was televised live on FOX Sports 1 last weekend, I was quite surprised. From speaking with fans, I learned many had opted to watch the previous night’s North American Soccer League (NASL) matchup between Fort Lauderdale and Miami on beIN SPORTS instead of paying any attention to MLS games going on at the very same time. It made me think what might be happening because MLS has vacated Saturday night national broadcasts. Instead, MLS continues to charge a premium for fans to watch games not nationally televised by only offering MLS Live.
The NASL, despite being an officially sanctioned second division by the US Soccer Federation (USSF), created quite a splash less than two weeks ago by securing national TV deals with CBS Sports Network and beIN SPORTS. The respective packages give the league, which aspires to challenge Major League Soccer (MLS), exposure to American soccer fans and casual sports that no other “minor” league gets in the United States. At the same time, the third-division USL has made their product more accessible than ever with live YouTube streams of every game, which means the type of buffering and camera issues we once saw from clubs at that level are now no more. In contrast, MLS charges $79.99 a year for access to its MLS Live package, which gives fans access to streams and telecasts of out-of-market and non-national TV games (see our review of MLS Live).
This TV/streaming competition in the American marketplace is good for the growth of the sport but poses a challenge to MLS. The top-flight US-based league has long operated in a vacuum where they were the only domestic product significantly promoted on TV. But in recent years, the popularity of European-based club soccer has surged on American television while no comparable growth has been recorded by MLS. Meanwhile, MLS now faces a plucky rival in NASL, who is determined to create its own niche in the market and perhaps even overtake the more established first division league.
Let’s take this past Saturday evening for example when considering MLS’ new-found dilemma.
Having aired a live game on Friday night via UniMas and being locked into “Soccer Sunday” on ESPN and FS1, MLS no longer shows live matches on national television in the United States on Saturday. When MLS announced the revamped and improved television package for the 2015-2022 time period in late 2014, NASL posed little threat in terms of the macro soccer landscape, but in the fluid word of American soccer, things change quickly.