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5.1 million viewers for USA-Mexico CONCACAF Cup


Other than Mexico, who beat the United States to win the CONCACAF Cup in California, there were two other clear winners Saturday night — Univision and FOX Sports due to impressive TV viewing numbers for the classic rivalry between these two nations.

While the numbers from FOX Sports have not been published yet, the USA-Mexico game on Univision averaged 5.1 million viewers. The audience was larger than the viewership for Game 1 of the MLB American League Division Series between the Houston Astros and Kansas City Royals on Fox Sports 1 on October 8th among all key demographics. Viewership was more than 4 times larger than the opening game of the NHL season between the New York Rangers and the Chicago Blackhawks on NBC Sports Network on October 7 among all key demographics.

The match aired on Saturday at 9pm ET on Univision and was simulcast on Univision Deportes Network.

Meanwhile, the USA vs. Mexico match was the no. 1 most social episode across all broadcast sports events on Saturday, according to Nielsen.

Univision was the highest rated broadcast station regardless of language during the USA vs. Mexico Confederation Cup Playoff match (9:30 p.m.-12:30a.m. ET) among:

• Total Viewers 2+ in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento
• Adults 18-49 and young Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

During the USA vs. Mexico Confederation Cup Playoff match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:

• Total Viewers 2+ in Los Angeles and Phoenix
• Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco, Phoenix and Sacramento
• Young Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento

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  1. Tom

    October 16, 2015 at 7:17 pm

    USA-MEX outdrew a Dodgers-Mets playoff game in the L.A. market. Not all that surprising in that market, but still noteworthy.

  2. brad

    October 13, 2015 at 1:34 pm

    TV By the Numbers just release cable numbers for Saturday night:

    1.561m viewers on FS1
    .994m viewers on Univision Deportes Simulcast

    Not sure if Univision counted the near 1m watching on UDN as part of their 5.1m number (doubtful). If not, looking at close to 7.6m viewers COMBINED.

  3. daniel

    October 13, 2015 at 11:08 am

    I dont have cable and i didnt feel like pirating the fs1 broadcast so i watched it on american fan and dont speak spanish so i didnt have a choice.

  4. Tony

    October 13, 2015 at 9:45 am

    US casual fans are not yet tuning in to see the men’s team play in non World Cup matches. The casual Mexico sports fan was aware of the match and tuned in, casual US sports fans probably were not and were busy watching college football.

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