FOX’s coverage of USA against China in the quarter-finals of the 2015 Women’s World Cup was watched by an audience of 5.7 million, which is the third most-watched women’s soccer game of all time on US television.
The number broke the short-lived mark set June 18 for the USA-Nigeria Group Stage match (5.0 million) by 14%, according to fast nationals issued today by Nielsen.
The 2015 USA-China Quarterfinal is now the third most-watched women’s soccer match of all time, trailing only the USA-China 1999 Women’s World Cup Final (17,975,000 on ABC) and the Japan-USA 2011 Women’s World Cup Final (13,458,000 on ESPN), dropping the USA-Nigeria 2015 Group Stage contest to fourth place. The Brazil-USA 1999 Women’s World Cup Semifinal drops to fifth (4.9 million), followed by USA-Sweden 2015 Women’s World Cup Group Stage (4.5 million).
Top markets for USA vs. China:
1. Kansas City (7.8), followed by
2. St. Louis (6.7),
3. Washington, D.C. (5.7),
4. Austin (5.6),
5. Greensboro (5.4),
6. Norfolk (5.2),
7-10 Atlanta, Sacramento, Tulsa and Dayton (5.1).
The ratings in Kansas City and St. Louis for USA-China are the highest for any individual market in this tournament. The previous high was 6.5 set by St. Louis for USA-Nigeria Group Stage.
Meanwhile, Germany and France squared off in the day’s first Quarterfinal, a contest that was decided 5-4 on penalty kicks in favor of Germany, drawing 1.7 million viewers, a tournament high for a non-USA match. England-Mexico Group Stage on 6/13 was the previous high (1.4).
The five USA matches on FOX and FOX Sports 1 have averaged 4.7 million viewers, +114% better than the 2011 tournament average through the quarterfinals (2.2 million) on ESPN.
The 2015 tournament is averaging 1.142 million per match across all networks (FOX, FOX Sports 1 and FOX Sports 2), +42% over 804,000 averaged on ESPN and ESPN2 through the quarterfinals in 2011.
Top markets for all five USA matches: St. Louis (5.3), Washington, D.C. (4.8), Kansas City (4.6), Richmond (4.3), Baltimore and Milwaukee (4.1), Austin, Hartford and Norfolk (4.0) and New York (3.9).
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