Atletico Madrid set to announce summer tour of China

Atletico Madrid are in the process of finalizing the details which will see the reigning champions of Spain embark on a brief summer tour of China this summer.

The confirmed dates for the friendlies are: July 28, August 1 and 4.

The venues and opposition have yet to be confirmed, but it is understood one of the matches will take place in the largest city in China, Shanghai.

In late January, the club announced it had sold 20% of its shares to Chinese businessman Wang Jianlin, owner of the Dalian Wanda Group, for a reported 45 million euros (£35 million). The company is a leading Chinese conglomerate operating in sectors such as entertainment, hotels and real estate with an extensive footprint in its domestic market and strong growth in Europe and the United States.

The Dalian Wanda Group’s investment provided the capital increase Atletico needed in order to comply with the economic regulations which are imposed on the club by the LFP (Spanish football). But even more important, the deal was made to open doors of the Asian market to Atletico and represented a significant opportunity to increase the club’s international brand.

The upcoming friendlies in China will provide Atletico Madrid with a first opportunity to showcase its footballing brand to the massive Asian market coveted by European clubs.

With Atletico continuing its domestic and European successes this season, the future continues to look bright for the Spanish club both on and off the pitch.

The La Liga club is also in the process of retaining manager Diego Simeone, after the Argentine confirmed negotiations in late February.

Simeone’s current deal is set to expire in June 2017, but all parties involved expect his renewal to be hammered out in the coming days.

 

25+ Channels With Sports & News
  • Starting price: $33/mo. for fubo Latino Package
  • Watch Premier League, Liga MX, MLS & World Cup
  • Includes ESPN, FOX, Univision, TUDN and more
Favorite Leagues At The Best Price
  • Starting price: $7.99/mo. for Live TV Package
  • Watch Argentine league, Brasileirāo and Copa Libertadores
  • Includes beIN SPORTS, GolTV, TyC Sports and more
Many Sports & ESPN Originals
  • Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
  • Features LaLiga, Bundesliga, MLS, Copa del Rey & more
  • Also includes daily ESPN FC news & highlights show
Live TV, Soccer & Originals
  • Starting price: $4.99/mo.
  • Features Champions League, Serie A, Europa League & more
  • Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
  • Starting price: $4.99/mo. for Peacock Premium
  • Watch 175 exclusive EPL games per season
  • Includes Premier League TV channel plus movies, TV shows & more
Get All 3 And Save 30%
  • $13.99/mo. for ESPN+, Disney+ & Hulu
  • Includes Bundesliga, LaLiga, NHL & the home to UFC
  • Features Marvel, Star Wars + shows & movies for your entire family

Leave a Reply

Translate »