Report Card for FOX Sports’ MultiMatch 90 Soccer Coverage

Rating (for availability): C-

 

2. Doesn’t justify subscription cost

While MultiMatch 90 is wonderful, there are — at best — only six days during each month where MultiMatch 90 is going to be available (when there are UEFA Champions League matches being played in the Group Stage, for example).

If you’re paying $19.99 per month, is it really worth it for 4-6 times a month for MultiMatch 90 alone? And don’t forget that there’s no UEFA Champions League coverage until February, so there are gaps during the calendar where there’s no MultiMatch 90 coverage available at all.

Rating (for value): C

 

3. It’s only a godsend during Group Stage matches

The biggest issue I have with MultiMatch 90 is that the program only truly serves its purpose when there are multiple matches being played concurrently.

So in the case of the UEFA Champions League, MultiMatch 90 is brilliant during the months of September through December, but serves little purpose for the Knockout Round through until the Champions League Final because the Round of 16 games from February through March will only feature two games being played at the same time. Flipping from FOX Sports 1 to FOX Sports 2 with a remote control would be better than MultiMatch 90 for these matches.

For FOX, the expense to run MultiMatch 90 must be quite considerable given the amount of work that’s necessary to pull it off. While it may have a small impact on helping to generate more subscriptions to FOX Soccer Plus and FOX Soccer 2GO, I would have to believe that the gains would be negligible given the expense and resources needed to pull MultiMatch 90 off.

Rating (purposefulness): D

 

A positive step forward

While MultiMatch 90 isn’t perfect given the lack of availability of the service to soccer fans, the hard work could be more beneficial if MultiMatch 90 makes its debut on FOX Sports 2 or another FOX channel in the future where some viewers would enjoy the live whiparound coverage instead of focusing on just one match.

FOX Sports has a hit on its hands if it can figure out a way to market it correctly and using it sparingly where viewers will see the most benefit.

 

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