Manchester City Launches Its Own Digital Sticker Collection

The soccer sticker craze has hit digital formats, highlighted last week by Manchester City’s launch of a new digital sticker album in various formats including tablets and smart phones. The album is a partnership between Manchester City and online collectible company 2STIC.

Last year, Topps — a sports card manufacturer — launched interactive Premier League cards on iOS devices both for collecting sets of teams and players but also as a fantasy football game. Similarly, Manchester City launched its own fantasy manager game app on iOS devices late last year, which featured the user as manager of the Blues.

The continued popularity of Panini stickers as World Cup 2014 approaches serves as a reminder that the traditional method of buying albums and sticking player photos into albums remains as common as ever.

“Football stickers have a special place in the hearts of football fans around the world. Through partnering with 2STIC, we are now able to take this much loved pastime and enable City fans to share and connect with one another across multiple continents and devices.”

Frank Albert, founder of 2STIC, added:

“At 2STIC we redefine collector’s passions while keeping the nostalgic edge alive and we’re delighted to have partnered with Manchester City – this is the jewel in our crown. The partnership will take Manchester City’s fan communication to a new level and we’re happy to help connecting fans from all over the world.”

2STIC has similar partnerships with Borussia Dortmund, Juventus, AFC Fiorentina and Norwich City.

Collectors that sign up for the Manchester City album will be given 5 free stickers to begin their collection.

Editor’s note: Find out how to get Kartik Krishnaiyer’s new book entitled ‘Blue With Envy: My American Journey With Manchester City’.

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