Camera crews from Budweiser went out into the streets around the world last week to interview the fans and their reaction to the FIFA 2014 World Cup Draw.
In the United States, an average of 489,000 viewers tuned into the 2014 FIFA World Cup Draw on ESPN2. What wasn’t included in that number were the tens of thousands of soccer fans across the United States who watched the draw in their local bar or pub.
Instead of the typical talking heads, Budweiser decided to interview the fans to get their immediate reaction to the draw. You may disagree with some of the opinions (such as the bloke who said that Italy are currently in decline), but some of the other opinions are spot on.
As a reminder, the results of the draw were:
Watch the following two videos from five of the cities where Budweiser interview supporters. What are their dreams and nightmares pre-draw? What are their gut reactions post-draw? And how does the fan culture of different nations compare? Find out here:
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