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Cristiano Ronaldo Voodoo Doll Ad Campaign Backfires for Swedish Soft Drink Maker [PHOTOS]

An ad campaign by a Swedish soft drink maker backfired yesterday when Cristiano Ronaldo scored a hat trick to knock Sweden out of the World Cup playoffs.

The soft drink maker run a campaign that featured images of a Cristiano Ronaldo doll near death. The ads featured Ronaldo as a voodoo doll, strapped to a train track and with a can smashed in his face.

The soft drink maker later released an apology:

“We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned.”

H/T 101GG.

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2 Comments

2 Comments

  1. Michael

    November 20, 2013 at 1:53 pm

    Pepsi is a “Swedish soft drink maker”?

    • Christopher Harris

      November 20, 2013 at 2:22 pm

      Pepsi has a Swedish branch, yes. So in that area of the world, they’re a Swedish soft drink maker.

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