Manchester United Beat Liverpool to be Named Most Influential Club Brand in World: Daily Soccer Report

Manchester United have beaten Liverpool to be named the most influential soccer club brand in the world.

United received top honors after being voted for by a panel of independent judges to determine The Licensing.biz Power List. One of the judges described Manchester United as “the only truly global British football brand.” Another added: “You can’t argue with that success and it is genuinely international.”

Liverpool were the second highest placed soccer club, while Barcelona were next followed by Chelsea, Arsenal, Tottenham and Manchester City. Real Madrid did not rank.

The most influential brands in licensing, in the sports category, are:

1. London 2012 Olympic Games
2. Manchester United
3. England Rugby
4. Wimbledon tennis
5. Liverpool FC
6. FC Barcelona
7. NBA
7. Chelsea FC
9. Tour De France
10. Arsenal
10. Premier League
12. 2012 Paralympics
12. WWE
12. Team GB
15. The FA
16. Tottenham
17. FIFA World Cup
18. Formula 1
18. The Ryder Cup
20. British Lions
21. Manchester City

Here are today’s world soccer news headlines:

Premier League

• Manchester United beat Liverpool to be named the most influential football club brand in the world — The Independent
• Despite Joe Kinnear, managers are wise to welcome company of director — The Guardian
• Jose Mourinho backs Ashley Cole to win back his starting place — Evening Standard
• West Ham suffer blow with news that Winston Reid is sidelined — Sky Sports
• BT Champions League deal makes qualification worth £40m+ — Financial Fair Play

International soccer

• England squad hit by injuries before friendlies with Chile and Germany — The Telegraph
• BBC African Footballer of the Year shortlist revealed — BBC Sport

Serie A

• Rafa’s Napoli humbled 3-0 by Juventus as Pirlo and Pogba put on a masterclass — The Mail

Football League

• Doncaster chairman resigns in takeover row — The Political Economy of Football

The Daily Soccer Report is your morning guide to the latest world soccer news headlines, so you don’t have to spend an hour or more scanning the Internet. We do all the work for you. Read The Daily Soccer Report on World Soccer Talk every morning to stay on top of all the news that matters.