Former Saturday Night Live comedian Jason Sudeikis appears in NBC’s latest promo spots to highlight the network’s coverage of the Premier League, which begins on August 17.

Jason Sudeikis becomes Tottenham Hotspur manager for a day to hilarious consequences. He plays the role of Coach Lasso, a true-blooded American football coach who is steeped in traditional American sport lingo.

I love the ‘It’s football. Just not as we know it’ tagline.

Hats off to NBC Sports and Tottenham Hotspur for pulling this off! With all of the NBC promo videos, ads on subway cars, a giant billboard in Times Square, NBC Sports is really scoring a home run.