But then maybe that’s the problem. The football media has seen the success of the reality genre and is rushing to fill a perceived gap in the market, but in doing so it is careering straight into a brick wall, with Poyet as its passenger an early casualty. A situation that could have been settled with a minimum of embarrassment and publicity by the relevant parties has been whipped into a tabloid frenzy by producers who want real life stories but without sticking around to deal with the human consequences.
And poor old Gus? The two-times Championship manager of the month is left to pick up the needle and begin the fiddly process of preserving a career that is suddenly becoming unpicked, only now there will be the complications of Sunday’s publicity night knotting the yarn. He never was a great one for controversy in his playing days. That may not be the case for much longer if his misfortunes continue to be treated as fodder for a lazy and opportunistic media circuit.