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Southampton Will Be Wearing Adidas Football Kits Beginning Next Season

Southampton Football Club have announced that they’ve signed a deal with adidas for the Germany company to be their kit designer and manufacturer beginning with the 2013-14 season.

The timing of the new kit deal is welcome based on last season’s extremely disappointing home kit that Umbro designed, which was completely devoid of the characteristic red and white stripes that are instantly recognizable.

Historically, Southampton have — as far as I can tell — never worn kits by adidas. They’ve had iconic shirts designed by the likes of Admiral, Patrick, Pony and, in previous years, Umbro.

Let’s hope that adidas makes the most of their recently signed agreement to produce a quality kit that sees the return of the famous red and white stripes of Southampton FC.

By signing Southampton, adidas now create kits for nine out of the 20 teams in the Premier League.

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  1. mike

    June 1, 2013 at 10:35 am

    I would love to see another white w/ red sash jersey. I’d be willing to bet that it will be all red again, very similar to the previous one. Either way, as long as it has a SFC logo on it, I’ll buy it and wear it with pride.

  2. simmo

    June 1, 2013 at 9:22 am

    Not bothered about stripes necessarily, we have had some iconic kits without them, Keegan’s kit for example. I loved the sash, so many teams have stripes that it would be great to stand out, and as it was our first kit has history on it’s side too.
    We’ve had some stinkers too, the Hummel kits and Poney were just that Pony!

    • The Gaffer

      June 1, 2013 at 9:33 am

      I agree. The Southampton kits from the early-to-mid 80s that looked a little like a penguin suit were ace. Lots of great memories seeing Keegan playing in the kit, which I had the pleasure of seeing in first person when they played Swansea.

      The Gaffer

  3. brn442

    May 31, 2013 at 6:51 pm

    If it’s one thing Adidas is good at it’s stripes. Hopefully they will return the Southampton shirts.

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