Sponsored Video: Interactive Soccer Jerseys That Flash, Vibrate and Inflate

Hankook Tire have made a football shirt to commemorate their sponsorship of the Europa League.

They’ll be taking their Performance Jerseys to Chelsea and Benfica supporters pubs to show them off during the game. The shirt has LED lights, and vibration and pressure pads that react to the live game in real-time. Plus, the shirt even has inflating shoulder pads that increase or decrease the pressure depending on what’s happening on the pitch.

When the Europa League Final kicks off on May 15, don’t be surprised to see supporters wearing some unique-looking jerseys in London pubs and Lisbon bars. The only things the shirts seem to be missing are side pockets for a pint of beer and a Pukka Pie. Check out the Performance Jersey page at http://unr.ly/ZYw43P or check out Hankook Tire’s YouTube page at http://unr.ly/ZYw43R

In addition to being a sponsor partner for the UEFA Europa League, Hankook Tire — who are based in Seoul, Korea — sponsors Borussia Dortmund, an Australian football team and a rugby team in England. Hankook began their sponsorship of Borussia Dortmund, one of the finalsts for this year’s UEFA Champions League Final at Wembley, in 2009.

The Performance Jerseys from Hankook Tire fit in with the tire company’s motto, which is “Be One With It.” Whether Chelsea can overcome Benfica and be one with the Europa League trophy, we’ll find out on May 15. For viewers in the United States of America, the match will be televised live on FOX Soccer and FOX Soccer 2 Go.

This post has been sponsored by Hankook Tire, but all thoughts are our own.

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  1. Pete May 4, 2013
  2. CTBlues May 4, 2013
  3. Wan May 6, 2013

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