Connect with us

Leagues: EPL

It’s Always St. James’ Park To Me

As discussed here at EPL Talk last week, Newcastle United owner Mike Ashley has decided to rechristen St. James’ Park, the club’s venerable home since 1892, as Sports Direct Arena. Predictably, the move has gone over as well as an episode of “Geordie Shore.” Newcastle supporters are among the most loyal in football, supporting the club through thick and through relegation and dodgy light yellow change shirts. The toon army will not stand for this new name. After all, while the club’s finances will certainly be helped once an outside company ponies up the pounds for naming rights (Ashley owns Sports Direct, which will only temporarily sponsor the ground), no one’s paying a penny to the people and there’s no law forcing anyone to call the ground anything but its proper name.

Like Monty Python’s Mr. Creosote ordering the lot, clubs will never turn down the chance to gorge on new revenue streams. So as the stadium naming rights trend inevitably spreads and if corporate sponsors change every few years like with shirts, then it will be far easier and far more clear for supporters and the media to use a ground’s historical name rather than having to refer to the FTSE 100 table. In America, websites like uniwatch and nomas have led the fight to keep proper stadium names alive and it’s a notion worth supporting.

So, if you support preserving English football heritage, enjoy the above wallpaper image (click for a larger view) and keep calling it St. James’, always.

200+ Channels With Sports & News
  • Starting price: $33/mo. for fubo Latino Package
  • Watch Premier League, World Cup, Euro 2024 & more
  • Includes NBC, USA, FOX, ESPN, CBSSN & more
Live & On Demand TV Streaming
  • Price: $69.99/mo. for Entertainment package
  • Watch World Cup, Euro 2024 & MLS
  • Includes ESPN, ESPN2, FS1 + local channels
Many Sports & ESPN Originals
  • Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
  • Features Bundesliga, LaLiga, Championship, & more
  • Also includes daily ESPN FC news & highlights show
2,000+ soccer games per year
  • Price: $4.99/mo
  • Features Champions League, Serie A, Europa League & NWSL
  • Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
  • Starting price: $4.99/mo. for Peacock Premium
  • Watch 175 exclusive EPL games per season
  • Includes Premier League TV channel plus movies, TV shows & more


  1. Lyle

    November 16, 2011 at 11:42 pm

    I think Newcastle United making more money is a smart direction to go in.

  2. Jill

    November 16, 2011 at 9:35 am

    It will always be St. James’ Park to me.

Leave a Reply

Your email address will not be published.

More in Leagues: EPL

Translate »