Everton today launched their new away shirt for the 2010-11 season. And it’s pink, yes pink. Don’t say we didn’t warn you (we posted a sneak peek of the shirt last week).

Everton’s new away jersey is described as “lightning pink” with a navy blue bar across the chest. According to the club website, the shirt color “combination that has been designed to make players more visible in their teammates’ peripheral vision.” You can say that again. There’s no doubt that players, fans and TV viewers won’t notice the bright pink shirts!

Designed and manufactured by Le Coq Sportif, the new Everton away shirt is inspired by the Everton of old explains Everton chief executive Robert Elstone: “This new kit takes its inspiration from our Club’s history, indeed it dates back to the 1890/91 season when Everton were crowned league champions for the very first time. The old pink kit saw Everton crowned champions, we want this new kit to help take Everton to the next level.”

What do you think of the new Everton away shirt? Click the comments link below to share your feedback.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.