Connect with us

American Soccer

Beckham’s ‘bad guy’ image drives business

David Beckham’s ego is off the charts.  He is not bashful in the least bit, as noted from his underwear ads and from his attitude towards his career. 

He has expressed himself with the press on a range of topics.  Most recently, he appeared with ESPN and answered questions regarding his notorious outburst towards fans from the stands. 

He continues to state his desire to return to AC Milan and play World Cup for England.  His contract with the LA Galaxy will again need to be reworked to accomodate his wishes. 

He wants to play out his career on his terms.  Though his ways of doing this may not be popular with the public, he certainly is in his rights.

He’s in the driver’s seat with American Soccer and he knows it. 

As his world turns, so do the fans.  He is a mercurial figure for American fans.  They just don’t know how to feel about him. 

On one hand, they want to root for him because when he does well, MLS does well.  On the other hand, how dare he be so fickle and play with the fans emotions.

This period of time in MLS is all Beckham’s.  It won’t last forever, soon many other great stars from the recent past will begin to trickle in.  What he is doing with this period of time is the most interesting part of this soap opera.  He’s behaving like all the many other great American athletes that have come before him, most notably and most recently, Brett Favre and Lance Armstrong. 

He’s an athlete trying to play at the top level for as long as he can and doesn’t want anything, including binding contracts, to get in his way.  Athletes change their minds all the time in pro sports.  The main difference between Beckham and John Smoltz or Terrell Owens is that Beckham had a country waiting on him and he left for a league in another country.  

Interestingly, as things are working out, Beckham’s image as a ‘bad guy’ may be more productive for American pro Soccer.  Rooting against him and then for him seems more appealing for fans than just rooting for him. 

He has drummed up a lot more attention with his natural ego.  His uninhibited challenges to fans has given many a reason to pay attention to Soccer, when maybe they wouldn’t have before.  He is more compelling as a ‘bad guy’ than he is as a ‘good guy’. 

Only in the last couple of weeks has Beckham’s arrival really begun to take its effect.  Unexepectedly, it was his arrogance towards fans that ultimately got the national sports fan’s attention.

200+ Channels With Sports & News
  • Starting price: $33/mo. for fubo Latino Package
  • Watch Premier League, World Cup, Euro 2024 & more
  • Includes NBC, USA, FOX, ESPN, CBSSN & more
Live & On Demand TV Streaming
  • Price: $69.99/mo. for Entertainment package
  • Watch World Cup, Euro 2024 & MLS
  • Includes ESPN, ESPN2, FS1 + local channels
Many Sports & ESPN Originals
  • Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
  • Features Bundesliga, LaLiga, Championship, & more
  • Also includes daily ESPN FC news & highlights show
2,000+ soccer games per year
  • Price: $4.99/mo
  • Features Champions League, Serie A, Europa League & NWSL
  • Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
  • Starting price: $4.99/mo. for Peacock Premium
  • Watch 175 exclusive EPL games per season
  • Includes Premier League TV channel plus movies, TV shows & more


  1. Bolacuadrada

    August 4, 2009 at 12:34 am

    Hey everybody,
    LA does not hate Backham. A group of LA fans do. I am a LA Galaxy fan and I am part of a group a fans who do not have anything against Beckham. I was at the LA Galaxy vrs Milan and the LA galaxy vrs Barcelona games and even though the fans are divided, I do not believe it is the majority. During the Barcelona game most of the booing came from the Barcelona fans. If you remember, he did not want to play for Barca and decided Madrid instead. He even help the Merengues take the Spanish league tittle from Barcelona in the last game of the 06/07 season (Ouch , that hurts). We undertand the business of Football and no player playing in the American continent will pass an offer to play in a league like the Italian league (not even Donovan). At least Beckham is not in the news for a reason like Many Ramirez, Alex Rodriguez, Donte Stallworth, etc. We will continue to support the LA Galaxy and I hope Beckham can help us win the tittle this year, even if it is his last in the MLS.

  2. Brad

    August 3, 2009 at 8:31 pm

    Hulk Hogan turned heel and the fans still loathed (loved) him….why can’t Beckham. He could play this villian role and get the fans in a frenzy.

  3. Jack(Vegas)

    August 3, 2009 at 8:30 pm

    A great villain is more interesting than a great hero. Watch the dark knight if you disagree.

  4. Rex

    August 3, 2009 at 4:33 pm

    Good point eplnfl. I could see LA playing at Seattle in the playoffs and with Seattle popularity mixed with the Beckham factor, we could see a classic on national TV. Beckham could make it all right with a great performance under those conditions.

  5. eplnfl

    August 3, 2009 at 8:01 am

    The old adage applies here that bad publicity is ok what hurts is none. What pro-sports figure of Beckham’s league is not a player who thinks the sport runs on their terms. So, it’s just superstar business as usual and it works to get headlines for him and MLS. I say all the better.

    He is in Hollywood now, so it’s alright if he is cast as a bad guy in a role every once in a while. When he leads LA in to the finals and makes a big national event of it, all will be forgotten. Look, the LA fans can forgive Kobe Bryant and make him and icon, Beckham is no where close. So the stage is set for a ride to the MLS finals, before a huge live and TV audience and then he grabs a few more headlines as he then rides off to the Italian sunset. It’s Hollywood, you have to love it!

  6. Theo

    August 2, 2009 at 10:36 pm

    “As his world turns, so do the fans. He is a mercurial figure for American fans. They just don’t know how to feel about him. ”

    You’re out of your mind if you seriously believe this. I think it’s pretty clear how we feel about him.

  7. Rex

    August 2, 2009 at 10:21 pm

    For a weird reason, I kinda like Beckham now. Maybe its because I hate LA and LA hates him. I think it would be cool if my Houston Dynamo were to sign him after he gets done playing in his final world cup. We could try and work out a more reasonable contract. He might be willing, considering that the Dynamo have been the class of the MLS for the last few years.

    He could finish out his career with an MLS title and maybe even a CONCACAF title. Maybe even face the some of the big boys in the club world cup. With a team like the Dynamo, these things are all realistic.

Leave a Reply

Your email address will not be published.

More in American Soccer

Translate »