Visit the FoxSoccer.com website and you certainly can’t miss the news that Fox Soccer Channel will begin its Champions League TV coverage on August 18, 2009. The first thing you see on Fox’s website is a landing page featuring a clock counting down the number of days until the first Champions League match on Fox. You’re then faced with the option of going directly to the FoxSoccer.com homepage or visiting the Champions League front page.

Clicking on the Champions League front page link takes you to a page that looks very similar to the FoxSoccer.com homepage except that the photos, videos and news are all focused on the Champions League. There’s nothing too interesting there right now, but I’m sure as soon as the Champions League begins, there’ll be more reasons to return.

In the meantime, it’s interesting to view how Fox builds up to its launch of the Champions League coverage, which is a big deal for them and a big deal for us. It’s crucial that Fox Soccer Channel comes out with a quality package both online and on TV as ESPN has spoiled us the last few years with their quality coverage.

More shall be revealed soon. We still don’t know who’ll be playing in the August 18th Champions League play-off game, but we’ll find out who that’ll be after the third qualifying round for the Champions League ends on August 5.