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09-10 Premier League Kits: The Good, The Bad And The Ugly

In a tribute to the Clint Eastwood movie, “The Good, The Bad and The Ugly,” EPL Talk has categorized the new shirts for the 2009-2010 season into three categories. It wasn’t easy. Many of the ones that we would have placed in a mediocre category, if it was available, had to go into “The Good” or “The Bad.” Most of the ones down the middle of the line went into the latter.

Football clubs have transition years where instead of winning trophies, they end up rebuilding and strengthening their squads and preparing for greater success the following season. This, I believe, is what’s happening to the 2009-2010 season of shirt designs for Premier League clubs. There are a few strong ones, but the majority of designs lack imagination, are bereft of new ideas and are just plain awful.

Here are the results:

The Good


Manchester City home & away shirts


Blackburn Rovers home shirt


Chelsea third shirt


Liverpool away shirt


Sunderland home shirt


Burnley home shirt

The Bad:


Arsenal away shirt


Aston Villa away shirt


Chelsea away shirt


Blackburn Rovers away


Sunderland away shirt

West Ham United away shirt

West Ham United away shirt


Wigan Athletic home shirt


Burnley away shirt


Fulham home shirt

Manchester City away shirt

Manchester City away shirt


Spurs away shirt

The Ugly:


Everton home shirt


Bolton home shirt


Manchester United home shirt


Chelsea home shirt


Stoke City away shirt


Wolves home shirt


Wolves away shirt


Birmingham City away shirt

Spurs home and away shirts

Spurs home and third shirts

Agree or disagree? Click the comments link below to share your opinion.

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  1. evans yankey

    July 28, 2010 at 10:15 am

    Chelsea`s jersey is the best but 4 Manchester it is ugly

  2. God

    May 31, 2010 at 2:40 pm

    You dont know shit about good and ugly football shirts laaa

  3. Jason

    December 29, 2009 at 5:54 am

    English football in general does not have enough creativity with colors. Too many red, blue, and whites.

  4. B.R.F.C

    November 13, 2009 at 6:18 am

    Chelseas home shirt and utds home shirt are good wtf is goin on Bburns is amazing

  5. eleanor

    November 2, 2009 at 2:49 pm

    I am a loyal villan and I think the whole bad list is a big joke!!!
    What is wrong with the villans strip???

  6. Cameron Tilley

    October 24, 2009 at 7:14 am

    i think the website is completely wrong i am only 14 you’ll think i wont know nothing but man u, villa,fulham and chelsea’s kits ive seen up close and they are something elsea there just class there nothing close to ugly!!!

  7. cathal

    September 3, 2009 at 5:16 pm

    i dont agree

  8. John

    August 21, 2009 at 8:59 am

    I am a huge Chelsea supporter, and I absolutely HATE all three of their jerseys. I guess the home kit is the most tolerable of the three, but PLEASE bring back last year’s kits!!! I will not be purchasing any gear from them this season. Yuck.

    That said, I have to give credit to Liverpool away (though it pains me to say it); Burnley home; and Aston Villa for still supporting acorns.

    WTF were the Wolves thinking???

    • wolves4life

      August 27, 2009 at 1:14 pm


  9. wolfster

    August 18, 2009 at 7:43 am

    Disagree with your opinion on the Man City shirt being good, quality is 3rd rate – feels like ladies pyjamas – Shirts nowadays just aren’t the quality of 70/80/90’s shirts

  10. Scouselad1980

    August 11, 2009 at 10:31 am

    The only nice shirt, out of them ALL is the West Ham away, shirt.
    The majority of them are Mingin’.

  11. cyjdj

    August 10, 2009 at 5:14 am



    August 9, 2009 at 3:42 pm



  13. RICH

    August 4, 2009 at 11:14 pm

    Chealsea away is hot

  14. damien prothero

    August 4, 2009 at 5:54 pm

    the blackburn kits are lush, im a rover but my only critsism is whens allardyce goin to sign somone gd?, and well known? utd kit is shit, chelsea kit quite nice its different:)

  15. wolves4eva

    August 3, 2009 at 4:53 pm

    the wolves home kit is class!!!

  16. ryan

    July 30, 2009 at 12:43 pm

    chealse is so ugly i could mistake it for poo

  17. LiamJ

    July 27, 2009 at 3:07 pm

    i think the man u one is utter turd!. everton should just quit the whole season if they wear that shirt. the best one on their by far is the liverpool one, liverpool to win the prem!!!!!!!!!!

    • JL10

      July 27, 2009 at 3:12 pm

      United is turd, everton go and die, city WTF!!!, stoke clean ya boots, Arsenal’s shirt is class even better wid arshavin 23 on the back!!!! yeah!

  18. Borat

    July 26, 2009 at 1:11 pm

    Hmmmmmmmmmmmmmmmmmmmm. The possiblities of some kits seen on here could not used in 09/10. Take a look. There are two Man City away kits. So anybody could have been adding stuff. Can’t talk anymore. Bacon Sarnies to eat and Family Guy to watch.

  19. james

    July 24, 2009 at 4:24 pm

    Just to let u knw the BURNLEY kits r to celebrate 50 yrs ago we were CHAMPS of division 1 !!!!!

    Both BURNLEY kits r brill and that blue and white halves 1 is only fit 4 wiping ur ARSEnal on!!!!

  20. eddie

    July 24, 2009 at 9:34 am

    arsenal’s kit is freaking sexy you compleate IDOT!!!! change your opinion!

  21. craig glenn

    July 21, 2009 at 11:20 pm

    the arsenal 1 aston villa and chelsea should not
    be in the bad one this is a disgrace im reporting abuse go fix
    ur heads !!!!!1

  22. anonm

    July 17, 2009 at 3:51 am


  23. vidic4ever

    July 15, 2009 at 7:20 am

    the man u shirt does not look like the one on man u official website

  24. brn442

    July 13, 2009 at 10:15 pm

    That horrid leisure wear Chelsea 3rd, sorry – away shirt is good but the Burnley away is bad? The Fulham in bad but the umteenth Liverpool away shirt is good? Stay off the acid Gaffer we need you to keep sober.

  25. Nico

    July 12, 2009 at 4:08 pm

    I think that both blackburns kits are fantastic. burnleys new badge looks like kids made it out of lego and who the fuck are cooke what a shit sponser. come on you blue. pavlichenko for rovers number nine

  26. Jake

    July 12, 2009 at 11:07 am

    im a rover and the away shockingly bad but home nice
    obvs burnley shud b in ugly for both of them 😛

  27. Arron

    July 9, 2009 at 3:25 pm

    Stoke away kit is too plain we need puma back and drop le coq sportif

  28. James

    July 8, 2009 at 5:17 pm

    The birmingham away kit is not ugly its better than the man city and burnley home kit

  29. tom

    July 7, 2009 at 11:23 am

    the stoke player could have made an effort and wore new boots!

  30. jamie

    July 7, 2009 at 6:48 am

    man utd top is sexy

    • solodinho

      July 8, 2009 at 7:20 am

      yeah it is super sexy unlike chealse

  31. Keelan

    July 6, 2009 at 6:44 am

    Well I reckon the bolton shirt is nice and the man utd and and i really6 do think the new blackburn on it lovely

  32. vicky

    July 6, 2009 at 6:15 am

    wud love to know why newcastle’s away shirt isn’t in the ugly list coz it looks like a solero!!!!

    • Sam

      July 6, 2009 at 6:23 pm

      Newcastle’s away shirt you speak of isn’t on the list because this is a list of Premier League kits…. Newcastle United are now a Championship side remember!

  33. johnny p

    July 4, 2009 at 11:52 pm

    spurs need to immediately drop puma and demand answers as to why they should provide new kits as they are among the absouletly most boring ,bland and horrifically vile tops in spurs history! they need to get the kit masters umbro back on board ASAP to do emergency surgery and restore some faith in the kit buying fans! boo to puma! the worst it has got…the depths of absoulute no ideas and utter desperation!

    • Boleyn Boy

      July 11, 2009 at 7:36 am

      Perfect fer Totsh1t then! Matches the excuse fer football you churn out!

  34. Ronaldo

    July 4, 2009 at 12:46 pm

    Man U new shirt is brilliant you blind buttocks!!!!!!

    • bazzer

      July 14, 2009 at 4:38 am

      a think u need to change your name and your optitions coz ronaldos at madrid now and that kits mingin!!!

      • wolfster

        August 18, 2009 at 7:51 am

        Yeah – brilliantly designed by someone who likes rugby league – it’s pants mate

  35. John

    July 4, 2009 at 6:16 am

    Completely disagree Arsenal’s new away shirt is really nice. Have you seen newcastles new shirt *promptly vomits*

    • John

      July 4, 2009 at 11:17 am

      But then Newcastle are a fizzy pop clun, yeah?

  36. glen

    July 4, 2009 at 5:36 am

    manchester united’s new sponsor is “aon”…

  37. jack

    July 4, 2009 at 2:33 am

    blackburn away kit is good not bad and burnleys home is bad

    • Jack

      July 4, 2009 at 7:08 am

      obviously written by a blackburn fan.

  38. Borat

    July 3, 2009 at 3:19 pm

    Well exuse me princess! If you were ever going to get a list as bad as this you would have gone on Gazapeidia (I spelt that right)? Fulham and Burnley kits are class you assholes

  39. Richey Whufc

    July 2, 2009 at 2:38 pm

    The blackburn kit makes me feel ILL. I kina like the Stoke away kit its kinda smart in my opion

    West Ham United FC

  40. Phil

    July 2, 2009 at 12:47 pm

    I cannot believe the state of the wolves kits. I am a loyal supporter but i hope we’re saving money for player because the kits are total SHAT! What possessed anyone to allow our sponsor to put that atrocity on the front of our kit? It looks rediculous. THAT is a sunday league kit!!!!!!! By the way – gutted baggies:-)

  41. Harry

    July 2, 2009 at 11:31 am


  42. Ant

    July 2, 2009 at 7:53 am

    The wolves one aint that orange, just looks like it on the internet. Got it at home and its gold like it should b

  43. SPK

    July 1, 2009 at 6:23 pm

    I’d bet my mortgage I’d p#@s myself laughing if I seen most of these jokers’ wardrobes who’ve made comments, judging by their opinions on who’s kit good or bad. Just accept that Man City have the best kits in the league, you all know I’m right! You’re all just jealous that you won’t have the chance of wearing such a high quality tailored shirt. None of these rubbish ironed-on sponsors nor poorly stitched team badges on shirts down at Eastlands. CTID

  44. Own Goal

    June 29, 2009 at 2:48 pm

    That Chelski’s 3rd kit look hoorrible. Desibner must have been on LSD.

  45. bailey

    June 29, 2009 at 1:14 pm

    what type of drugs do you think the people who made the chelsea, bolton, man u and everton kits,
    i like the new arsenal away kit

  46. jordan

    June 29, 2009 at 6:29 am

    Burnley’s kit = Amazing
    Blackburn’s kit = Poo!

    • David in MN

      December 29, 2009 at 9:55 am

      Burnley’s kti IS amazing.

  47. russ manu

    June 28, 2009 at 2:09 am

    manu sponsor is aon not saudi telecom or aig. burnley kit is the worst ive ever seen why did you put it in good?? . bolton is the best one. spurs is rubbish whats with the yellow.Man u rocks!! chelsea shit so is arsenals kitman city crap

  48. adan man utd fan

    June 27, 2009 at 8:42 am

    jersey man utd is very nice..very nice..glory2 man utd

  49. Jamie

    June 27, 2009 at 8:04 am

    Arsenals kit make me feel sick

  50. Ledley

    June 27, 2009 at 6:56 am

    man utd have changed he sponsor to SAUDI TELECOM

  51. reece jones

    June 27, 2009 at 12:14 am


  52. dbest

    June 26, 2009 at 3:29 pm

    stokes kit is the best
    5 star rating

    fulham whats wrong are
    you mad

  53. stokiejako

    June 26, 2009 at 3:27 pm

    stokes kit is brill and arsenal away is brilliant

  54. akhil

    June 26, 2009 at 1:10 pm

    i like birminghams away kit, looks slick

    also like spurs third yellow one, trust me spurs fans, it will grow on you!

  55. joe

    June 26, 2009 at 12:53 pm

    i must say that is an amazing spurs shirt didnt think anything could beat last years or the years but there it is, walcott looks like a chump in that filthy arsehole shirt! fulhams kit is also nice!

  56. Steveig

    June 25, 2009 at 8:32 pm

    Liverpool’s away looks great

  57. mikey jones

    June 25, 2009 at 1:07 pm

    wat is this kid chattin the villa kit is suck so is the the fulham the only bad ones are the everton ones and sunderland ones yuck eeeeeeeeeeeeeeeee

  58. P211

    June 24, 2009 at 7:20 am

    hate to say it but stokes shirt looks fine. the chelsea awy looks horrible.
    man u kits are not bad but tottenhams are just s#%t.

  59. Travis

    June 23, 2009 at 11:39 pm

    Liverpools away kit look gr8, 9/10. Villas away kit 9/10. West ham away 8/10, Man c all kits 7/10, manure 7/10, chelski really like the away kits 9/10, home 6.5/10. Bolton + everton -3/10, arsenal away 8.5/10, fulham 8/10, burnley, wolves 6.5/10, as for the rest…average 5-6/10

  60. chris jones

    June 23, 2009 at 3:19 pm

    if you think some of them are bad pity the poor newcastle fans, not only with the heartbreak of relegation to contend with now they have an away kit that makes them look like a solero gone wrong.

  61. billy hollojstr

    June 23, 2009 at 8:42 am

    Yeahh realy good kit’s well not man city’s west hams looks mint.And villa’s.


  62. JG

    June 22, 2009 at 6:48 pm

    Chelsea’s third kit is wicked sweet. Just went out and got one! Everyone (Chelsea fans and haters alike) think it’s top class.

  63. mo

    June 22, 2009 at 6:44 pm

    sorry but the chelsea home kit is wicked!! shame about the man u one!

  64. prasu

    June 22, 2009 at 5:25 pm

    manchester citys one is a fake just saw santa cruz on the website using the real one doesnt look a thing like that

    • Tom singleton

      July 3, 2009 at 1:46 pm

      mate i think you will find that it is the real shirt, that’s the training top. come on son!

  65. reece jones

    June 22, 2009 at 11:04 am

    the tottenham home kit is prity much the same, i hate the everton kit its horrible.

  66. chrisbramley

    June 22, 2009 at 8:41 am

    i rekon blackburns away kit is really nice. especially when u consider the flourescent yellow and moody orange monstrosities we’ve had in the past

  67. Afif Muhammad

    June 22, 2009 at 7:48 am

    i think all liverpool kit this year is include to THE GOOD group.

  68. NSBG

    June 22, 2009 at 2:44 am


  69. callum petticrew

    June 21, 2009 at 2:45 pm


  70. ron

    June 21, 2009 at 10:53 am

    i only dont like the burnly everton stoke kits this idiots way off most off them are gr8

  71. Piece of Shirt

    June 18, 2009 at 4:57 pm

    I just heard Danny Kelly on Talksport refer to the new Spurs home kit as looking like ‘streaks of urine in snow’… he’s right. It’s horrible.

    I do like the Man City shirts though (all of them including the away shirt that you have in the ‘bad’ section).

    Chelsea third shirt is awful, why did you put that in the ‘good’ section?

    Nothing wrong with the Burnley away, Stoke away, Wolves home or Fulham shirt. Nothing at all.

  72. andrew

    June 18, 2009 at 3:59 pm

    aston villa away and fulham shirt: Good.

    Chelsea Third: O god is it the ugly

  73. Ben

    June 18, 2009 at 12:25 pm


  74. Matt

    June 17, 2009 at 1:08 pm

    The new Chelsea kit is terrible.. It looks like a mash up of a track jacket and a sports bra.. Major step down from last years kit.

  75. Matthew Powell

    June 17, 2009 at 11:50 am

    I quite like all of the kits acctually. Even though I’m not too sure about Sunderlands away. Sunderland have white on both of their new kits. I don’t know what’s happened to Umbro. All of the collars are exactly the same on all kits made by Umbro, apart from on Man. City’s kits and Sunderlands away. I LOVE West Ham’s new away kit. It looks beautiful (even though I support Arsenal)!!!!! What is going on at Spurs? The yellow lines don’t suit the home and away shirts at all!!! Arsenal’s Navy with Sky Blue pinstiped shirt looks mint! Fulham’s kit is well cool! It looks a bit like Arsenal’s 08/09 away kit but in different colours. Both Blackburn ones I h8, I mean, DUH, Umbro!!?? White on both kits u thickoes!!! Wolves are ok but not good. Birmingham; ok. Stoke brilliant. All 3 Chelsae kits are rubbish! Man. United’s kit is ok-ish. Bolton’s are outsdanding, literally! Everton’s is rubbish. Burnley’s 2 kits are good but not great. Wigan’s are outstanding (even though they have exactly the same sponsor as Bolton)!!!!!!!!! All the rest are brilliant.

  76. Bishopville Red

    June 17, 2009 at 11:40 am

    Y0USE: Pay attention.

  77. y0use

    June 17, 2009 at 10:34 am

    man utd doesnt have AIG as the sponser anymore

  78. Christopher

    June 17, 2009 at 9:30 am

    I actually like the new Chelsea home shirt… it’s on my list of wanted items before the July 26th game in Arlington.

  79. Kenzie Dublic

    June 17, 2009 at 9:26 am

    United’s shirts looking gr8.. hopefully win title again this year!

    Kenzie united fan 4 lyf

  80. Will Walton

    June 17, 2009 at 9:21 am

    Liking the new fulham shirt a lot , too bad for my team tottenham , whats with the yellow lines ?!

  81. Dave G

    June 17, 2009 at 9:09 am

    best of the lot is Man Shitty away… a la Peru circa 78 world cup
    Fulham and Villa look great
    Brum…WHAT IS THAT! looks like a Sunday Pub Team’s THIRD KIT!
    Sunderland and Bolton, I think I have throw up in my mouth
    Blackburn, a bit busy, but has promise I think…

    As a United Fan I LOVE the fact that the Man Shitty Sponsors Etihad Airways translates to “United Airways” snigger…all we needed this season was for united to sign a deal with Citi Bank then we could all be pissing our pants 😉

    • ben jackson

      October 17, 2009 at 6:56 pm

      Typical Salford so called supporter, full of mad dogs shite!

  82. Kevin_Amold

    June 17, 2009 at 8:34 am

    Fulham’s kit is outstanding in my opinion. That seems to be the general consensus here in the comments.

  83. Bishopville Red

    June 17, 2009 at 7:54 am

    I don’t see what’s particularly galling about Wolves home, Burnley / Villa away or Fulham, Chelsea’s “wannabe Inter” away kit is exactly the WRONG strip for a club still pining for Mourinho.

    Don’t know what makes the Sunderland or Rovers kits so wonderful – pretty much a Sunderland and a rovers kit.

    Want to see the Everton throwback kit in play before rendering a decision, but it wasn’t one of my favourite EFC kits in the first place.

    Too much going on in the Manchester United kit, and it’s an old template from 2006. Weak choice. Would have been fine as an alt kit (colours consistent with the 1910 white kit). Not good as a number 1.

    Bolton – Don’t want to see that kit EVER. Hideous.

  84. Peter

    June 17, 2009 at 7:41 am

    I hate to say it, but I don’t see one kit in that whole bunch that looks appealing or is created with any sense of quality design. You might as well take random wallpaper samplings from English sitting rooms and make jerseys out of them. Probably would be an improvement.

  85. Jason Gatties

    June 17, 2009 at 7:32 am

    From what I’ve seen on various forums, you are way off when it comes to the Fulham kit.

  86. kevin

    June 17, 2009 at 7:29 am

    i like fullhams home kit also. its simple, the way one should be.
    i also dont think the wigan kit is that bad either.

  87. keithc

    June 17, 2009 at 6:53 am

    Alsohighly disagree on Villa’s away kit. I’ve seen it up close, and it’s a class kit to be certain.

  88. Flipkid

    June 17, 2009 at 5:32 am

    Sorry, don’t agree with your assessment of Fulham’s home kit. I think the additional of black accents is brilliant.

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