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Gotcha: Evidence That Sky Sports Hates Setanta

sky-sports-hates-setanta.jpg

Near the end of the Sky Sports news programme Through The Night, the hosts always flip through the back pages of the British daily newspapers to point out the headlines of what the morning papers are saying. It’s a standard news segment on their show. Except for what happened last night.

When the hosts last night showed the back page of The Daily Express newspaper, they discussed the main headline about how Rio Ferdinand said that England was a circus under Sven-Goran Eriksson because of the WAGs. With the Sky Sports camera zoomed in on the back page, what was very noticeable was that the bottom left corner of the newspaper had been ripped out.

Thinking this was strange, I visited the Daily Express newspaper’s website to see what was on the back page that was so offensive.

And boom, there it was. It was an advertisement from Setanta Sports advertising the Irish company’s coverage of the Belarus against England World Cup qualifier. The main picture above shows the back cover of the newspaper, while the inset picture clearly shows the section of the back page removed from the newspaper as it appeared on Through The Night.

How immature and unprofessional must Sky Sports be that they won’t even allow a tiny Setanta Sports print advertisement to be shown for a few seconds on their TV network? Part of the issue for Sky must be that they’re concerned about losing subscribers to Setanta Sports, but this isn’t the way to go about it. It makes the network look stupid, juvenile and – frankly – it shows how biased and unobjective the show is.

This isn’t the first time that Sky Sports has clearly avoided giving their competitors any publicity. When Sky doesn’t have the TV rights to massive sports competitions such as Euro 2008 or the Summer Olympics, the Through The Night show either completely ignores the massive sport news from those tournaments or relegates the news to the third or fourth story. Also, when BBC’s Panorama broke the news about the bung scandal, the Through The Night programme didn’t mention a single word about the massive story for a couple of days. And when the show did finally mention the story, it was buried deep so to give the BBC as little publicity as possible.

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6 Comments

6 Comments

  1. mathie

    April 18, 2009 at 10:57 am

    I hate setanta anyway. They are slowly stealing all the footy from sky and BBC to make people pay a ridiculous amount most people have sky so leave sky to do their coverage and kindly f**k off

  2. R.De Vark

    October 18, 2008 at 6:47 pm

    You are David Craig, and I claim my five pounds…

  3. The Gaffer

    October 15, 2008 at 7:14 pm

    While Euro 2008 was in full swing, the main story almost every night from Sky Sports was Cristiano Ronaldo which ended up being a non-story. Yes, there was a reporter in Euro 2008 but the coverage was pathetic. Sky could have done a much better job if they tried, but they couldn't care less.

    Cheers,
    The Gaffer

  4. The Gaffer

    October 15, 2008 at 7:11 pm

    Maybe I'm living in dreamland, but when I watch a news program I expect it to be impartial. Sky and ESPN are very similar, I agree. But I tend to expect a fair and balanced broadcast – something I usually find on the BBC.

    Cheers,
    The Gaffer

  5. Gary, Newcastle

    October 15, 2008 at 5:08 pm

    You say Sky completely ignore, or relegate coverage of, events they have no rights to, such as Euro 2008 and the Olympics. Not true. They had a dedicated reporter covering Euro 2008 along with a seperate reporter with Cristiano Ronaldo/Portugal. And they used many Sky News interviews on the Olympics which, I guess, made financial sense. Why send two teams of reporters to cover an event you have no pictures to? But it's false to say they ignore them completely.

  6. AtlantaPompey

    October 15, 2008 at 6:28 am

    The purpose of the news programs on Sky Sports, Setanta, ESPN, etc, is to cross promote the events they are showing. ESPN is the worst at it. They talk endlessly about the NFL all year and ignore the sports they don't broadcast. They almost never mention hockey. They only mention football when they are broadcasting the sport. Even then, they don't promote the Thursday night MLS broadcast on SportsCenter.

    I can understand Sky not wanting to promote Setanta's coverage, but I don't think that a few second flash of that advertising on the back page would make Sky lose subscribers. It's sad, and yes a little immature, that they think that will happen.

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