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BT Vision To Bundle Setanta Sports With New Packages In UK

setanta-sports2.jpgUK broadband television service BT Vision announced today it will offer Setanta Sports 1 for free to subscribers who sign up for one of the service’s new value packages beginning next month or subscribe to the current value pack.  Those who want to take advantage of this offer will have to pay 10 pounds in order to get a Setanta viewing card for their BT box if they don’t have one.

BT Vision, which is available to customers who have BT’s broadband internet, combines a series of pay-tv packages and replay functions alongside Freeview, a free digital television service offered by several UK television companies including the BBC, ITV, and Sky.  In addition to Setanta, BT was awarded the rights last year to show 242 Premier League matches on a same-day delayed basis along with Sky.

Setanta’s deal with BT Vision is the second bundling partnership the channel has lined up with UK television providers after last year’s deal with cable service Virgin Media.  Setanta, BT, and Virgin are all part of a complaint against Sky with British regulator Ofcom over control of the pay-tv market within the United Kingdom.

Setanta in the UK is continuing its attempt to align the channel as a cheap alternative to Sky for soccer fans just as they add more depth to the channel with the FA Cup and England National Team matches.  With slowing economic conditions and a marketplace that has mostly made the switch from analog to digital tv, it will be interesting to see where Setanta and Sky stand this time next year, when the next Premier League TV contract will be put on the block.

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  1. Simon Burke

    July 15, 2008 at 4:00 pm

    Thanks Jeff- fingers crossed Maryland goes sooner rather than later

  2. Jeff Hash

    July 15, 2008 at 1:29 pm


    The plan, based on what Verizon said, is that Setanta will be added as part of the current channel realignment. That upgrade is being handled one individual market at a time, so some areas are going to get it sooner and others later. It should be completed in a couple of months across the board.

  3. Simon Burke

    July 15, 2008 at 10:20 am

    Speaking of Setanta – their US website shows it as being available via Vreizon Fios – I cant see it on my Fios line up, can anyone else who has FIOS confirm its up or not?

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