Google Adds Premier League Fixtures and Results to Search Engine Results Pages

Google has added a new feature to its search engine that displays upcoming fixtures and recent results for Premier League clubs. All you have to do is type in the name of any of the 20 clubs and the information will be displayed at the top of the screen above the search engine results.

For example, typing in “Manchester United” displays the result from this past Saturday’s West Ham match as well as listing the next fixture, against Wigan Athletic this Sunday. See example below.


The feature works on Google search engines in the United Kingdom and United States. The U.S. version lists the timezone as BST instead of a U.S. timezone.

There either must be some Premier League fans at Google or the search engine knows how often people are searching for fixture details online. What’s intriguing is whether Google is actually paying the licence fees to display the fixtures. By law, publishers must pay a licence fee to the Football DataCo Limited company that in turns shares the money with the clubs in the Premier League and Football League. See an example below of how BBC Sport lets readers know that they have paid the licence fee to list Premier League fixtures:


Licence fees aside, it’s encouraging news that Google has embraced football and has provided a simple way for users to locate essential information. It appears that Google has selected the EPL first and no other football league or other sport has been tested.

25+ Channels With Sports & News
  • Starting price: $33/mo. for fubo Latino Package
  • Watch Premier League, Liga MX, MLS & World Cup
  • Includes ESPN, FOX, Univision, TUDN and more
Favorite Leagues At The Best Price
  • Starting price: $7.99/mo. for Live TV Package
  • Watch Argentine league, Brasileirāo and Copa Libertadores
  • Includes beIN SPORTS, GolTV, TyC Sports and more
Many Sports & ESPN Originals
  • Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
  • Features LaLiga, Bundesliga, MLS, Copa del Rey & more
  • Also includes daily ESPN FC news & highlights show
Live TV, Soccer & Originals
  • Starting price: $4.99/mo.
  • Features Champions League, Serie A, Europa League & more
  • Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
  • Starting price: $4.99/mo. for Peacock Premium
  • Watch 175 exclusive EPL games per season
  • Includes Premier League TV channel plus movies, TV shows & more
Get All 3 And Save 30%
  • $13.99/mo. for ESPN+, Disney+ & Hulu
  • Includes Bundesliga, LaLiga, NHL & the home to UFC
  • Features Marvel, Star Wars + shows & movies for your entire family


  1. Pingback: ??????????onebox ????????_?G??·IT May 5, 2008
  2. Sanjay May 5, 2008
  3. stevenmartinez January 26, 2009
  4. bet February 7, 2009

Leave a Reply

Translate »