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Setanta Sports Now Available on GEK TV: New IPTV Network

setanta-sports.jpegSetanta Sports is now available via another source other than DirecTV and DISH Network. It’s a little known company named GEK TV, who is offering the Setanta channel via their set top box (similar to the IPTV technology used by the now defunct ITVN).

GEK TV caters to the Asian market in the United States by offering a string of different Chinese networks. Setanta Sports is available via an a la carte offering at $14.95 per month, but GEK TV requires the purchase of the IPTV receiver. There’s also a monthly service fee of $5.95

From a marketing perspective, I don’t see the wisdom behind this move. I would doubt that Asians in the United States would be interested in paying $14.95 per month to watch English soccer, but I could be wrong.

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4 Comments

4 Comments

  1. Todd

    April 18, 2008 at 12:39 pm

    another subpar option…and still over charging. yet theres millions streaming this stuff for free at sometimes better quality. maybe i should stop being a schmuck and stop paying for this

  2. Simon Burke

    April 18, 2008 at 9:47 am

    I agree, plus its expensive – 20 a month doesnt beat 15 from the horses mouth for the broadband option…

  3. Johnathan Staring

    April 18, 2008 at 7:38 am

    I cannot fault GEK for this.

    I think GEK is thinking they can expand their purchasing base by offering Setanta in hopes that people aren’t bitter about ITVN will sign up. The problem is I think there are so many people who are bitter about ITVN that they will not give GEK a chance.
    Setanta is I think trying to provide yet another stop-gap which tells me how much work they have to do in order to get on Cable.
    I also wonder how long it will be before GEK has to stop showing Southern Hemisphere rugby union? Granted that’s not a problem for those who want to see soccer only, but it only goes to the problem with using IPTV at present.

  4. Utd fan

    April 18, 2008 at 7:09 am

    GEK TV? That’s almost Comcast, right?

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