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FA Needs to Move to MyFootballClub Model


The English FA (Football Association) has decided to start the process of redesigning its website, TheFA.com, but what’s the point?

The FA even need to even redesign its site. Compared to most football websites, it’s better than average. It may look a little outdated, but other than the need to make it look more aesthetically pleasing, the site is fine as it is and functions rather well.

My question is what’s the business reason from the FA to redesign the site? What will the new redesign accomplish that the current site doesn’t already?

My concern is that the money spent to redesign the site could be better spent.

The FA would never do this, but imagine creating a website similar to MyFootballClub.com and encourage football supporters to pay for the right of voting for the next England manager and be involved in the running of the Football Association?

Besides that, the fans could be involved in the disciplinary hearings to vote on whether teams and players should be punished (by fines or points deductions, in rare cases).

This way, fans would be involved in the running of the game in England and could help restructure the organization into a 21st century association. It would be a revolutionary move, but the people in power at the FA and FIFA would never allow it.

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2 Comments

2 Comments

  1. Anonymous

    October 22, 2007 at 3:31 pm

    I have to disagree with your take on the FA website. I got tickets to the England vs. Estonia game and found it very difficult to figure out how to even buy them. They need to put in a special part for rookies or first time buyers. I got lucky and did it correctly, but I also had to sign up for EnglandFans and then log in at 4:00am CST to actually purchase the tickets. Also, I never got any word from them that I had to pick the tickets up at will call. I had to email them and ask when I would get the tickets. They actually responded pretty quickly and explained what I should expect.

  2. tyduffy

    October 20, 2007 at 10:46 am

    I think that they should be more concerned with revamping their product on the field. Though, since they won’t be going to Euro 2008, they will have a lot of time on their hands.

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