Newcastle United may not be masters of football on the pitch this season, but Adidas and their marketing team definitely know how to sell football shirts.
In a unique idea, Newcastle unveiled their 2007-2008 home kit this week on their web site. Each day this week they revealed a little more of the image of Michael Owen so that by Friday, you were able to see the entire image.
Interestingly, Adidas has incorporated a blue trim to the collar of the famous black and white shirt of Newcastle. While the amount of blue is minimal, expect some Toon fans to be upset.
Click the image for a close-up view of the new kit.
If you’re a Newcastle United fan and you want to hear some great Toon content, listen to this podcast episode where we interview former Newcastle United great Ray Hudson who went on to play in the NASL.