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New Premier League Logo

premier-league-logo

Without any fanfare, the English Premier League has completely revised their logo.

The lion still remains a core part of the logo, but now the lion appears more regal, more confident and the blue is much darker in color than before. The Premier League has also changed its font with the letters now in CAPS instead of lowercase. The new font exudes confidence and makes quite a statement. The previous logo tried to be too trendy.

Interestingly, the Premier League has also removed the “.com” from its logo, which is a good move in my opinion as having “.com” at the end of the name reminds me too much of the dot-com bubble. Plus, Premier League’s web site is pretty awful and outdated when compared to superior club sites such as those from Manchester United and Arsenal. Overall, I love the new logo. It makes me feel like the league is starting a new chapter in their history. And, at the end of the day, it looks far more professional and aesthetically pleasing.

What are your thoughts?

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8 Comments

8 Comments

  1. The Scout

    February 14, 2007 at 7:23 pm

    Very nice…less cartoony, more regal. I like it.

  2. EPLNFL

    February 13, 2007 at 9:40 pm

    Boring

  3. Anonymous

    February 13, 2007 at 6:43 pm

    New logo is awesome-more majestic than the old one, kinda saying: “This is the best league in the world, deal with it!” 🙂

  4. Susan

    February 13, 2007 at 10:41 am

    Since you asked, I’ll say that I found the old lion to be more appealing. But I agree that the dot.com stuff needed to go. Both are far more tasteful than anything MLS-related.

  5. Footie Bird

    February 13, 2007 at 6:52 am

    it seems very throwback.

  6. Anonymous

    February 13, 2007 at 5:31 am

    I’m not sure I like it. The old logo said “lets get on with business” the new one’s more of a “hey how you doing ?”

  7. Dave Lilly

    February 12, 2007 at 11:14 pm

    I am in total agreement! From the caps to the stance to the color. Far superior to the old one.

  8. Yannick

    February 12, 2007 at 9:22 pm

    I definitely like the new logo.

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