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Arsenal Colorado

The news for Premiership soccer fans living in America just keeps on getting better and better. This afternoon, at 3pm ET, the Colorado Rapids will be launching a press conference to announce the new name of their team: Arsenal Colorado. a new logo and new kit for the Colorado Rapids team (sigh).

Yep, that’s right. Arsenal Colorado, not Colorado Arsenal. The announcement will go into detail about how both Arsenal Colorado and Arsenal FC will be able to work together for the betterment of both clubs. For Arsenal, this will be a perfect opportunity to expand their brand into America to catch up with Chelsea and Manchester United who have already established a foothold in the country due to previous deals with sports clubs and pre-season tours.

For Arsenal Colorado, this will be an opportunity to take advantage of Arsenal’s training facilities in England, play some friendlies against English opposition this summer and presumably to give their youngsters the opportunity to train with Arsenal’s elite youth system in England.

For soccer fans in America, there’ll be a greater likelihood of seeing Arsenal play in friendlies especially in the Colorado area.

Now that Manchester United, Aston Villa and Liverpool are owned by Americans, this definitely increases the likelihood that Kroenke may in the future attempt to acquire Arsenal FC. Read the article from The Independent for more coverage.

The question is: Will this be a trend that will happen in Major League Soccer where other MLS teams follow suit and make similar deals with Premiership sides?

Breaking news: In a surprising turn of events, Colorado Rapids didn’t announce their expected new name: Arsenal Colorado. They announced a sharing of best practices with Arsenal FC, but not a name change. Arsenal will host Colorado in March for a trip.

Presumably the name change may still happen in the near future. According to Arsenal executive Keith Edelman, he hopes that Arsenal “will be there” for the opening of the new Rapids stadium (presumably to play a friendly).

The announcement was quite an anti-climax. The new team colors and logo now resemble Arsenal, but the name remains the same (at least for now).

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  1. The Scout

    February 12, 2007 at 9:20 am

    I tried going to and and nothing comes up

  2. Anonymous

    February 9, 2007 at 10:36 pm

    This is interesting…
    In 2007 the Colorado Rapids of Major League Soccer will open a soccer-specific stadium on Rocky Mountain ARSENAL land that was transferred to Commerce City. – wikipedia

  3. Anonymous

    February 9, 2007 at 5:22 pm

    Going to and does bring up the Rapids web site, so a name change may very well happen sometime down the road.

  4. Jeff H

    February 9, 2007 at 5:20 pm

    Need to clarify: with respect to the minor league comment, I meant with respect to growing the sport in the US. I don’t believe MLS will ever be the EPL (and I never said that it would), but I look at the American fan and I’m not sure they will be happy with that.

    And I wasn’t commenting on the name. I don’t care about the name. I was hoping that there would be more to this partnership.

  5. Anonymous

    February 9, 2007 at 5:09 pm

    Jeff H said: “I don’t know how MLS will be taken seriously if it’s seen as a minor league to the EPL.”

    DUDE, Everyone already knows MLS is a ‘minor league’ compared to the English Premiership, i hardly see how a name would make a difference one way or another. The best MLS can hope for in the near future is to become the Dutch and French leagues – which guess what? Are feeder leagues to the “EPL”. Does that mean they are ‘minor’ no. Get out of this stupid mindset that if it is America it must be treated as equals. England has had a 100 year head start, know your place and drop delusions of granduer.

    Keeping the name Rapids doesn’t mean they will challenge Premiership sides any more than changing it to Arsenal would mean the MLS is the Premiership. It’s just a name for chrissakes!

  6. Smudger

    February 9, 2007 at 4:05 pm

    I was originally questioning the need for a relationship here, given Arsenal’s penchant for bringing in non-domestic talent, and how that would build consensus and public relations for a struggling Colorodo club. I have backed up now and believe that if Arsenal the football club can share with Colorado THEIR style of play, this might turn out to be a good thing.

  7. Jeff H

    February 9, 2007 at 3:33 pm

    Well, that was a short and largely anti-climatic announcement.

    There is a report that the name change isn’t happening because the Rapids would either have to a) give MLS 18 months notice of a name change or b) pay a penalty to change it sooner. Maybe it will happen sooner over later, but we’ll have to see on that.

    I’m somewhat disappointed at this news now though. I don’t know how MLS will be taken seriously if it’s seen as a minor league to the EPL. However, I’m interested to see the commitment to grassroots development (Arsenal Cup) as that might be a good step to the future of the sport here.

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