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Fox Soccer Channel: Selling The Game of Soccer

Fox Soccer Channel and its parent company News Corp has signed a major deal with Nielsen Media Research that could have a big impact on what we see on the channel in the near future.

Nielsen will be conducting surveys to determine the viewing habits of people like you. They’re especially interested in learning about younger demographics and “communities of color.”

Although it doesn’t mention anything in the press release, the findings from the upcoming surveying will undoubtedly have a profound impact for Fox. They’ll be able to feature the highlights of the research findings in their media kits, which will help convince major advertisers why they should pay to reach viewers like you. No more Enzyte commercials in the future, maybe?

For example, in the above link we learn that (after having research conducted by Nielsen) Fox Soccer Channel viewers have found that “average viewers have a household income in excess of $75,000, watch soccer several times a week and are either active participants or have someone in the household who is. Most are active consumers and brand loyal in professional or managerial occupations.”

Does that sound like you?

A couple of years ago I was asked by Nielsen to write down my viewing habits in a little black book. Almost every entry was for Fox Soccer Channel. A couple of months later, I read a story about how FSC ratings soared during this period. Coincidence or not? Of course, one person can’t skew the overall numbers.

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  1. footballer

    December 15, 2008 at 3:19 am

    I won't watch any channel that won't label football correctly

  2. Anonymous

    October 27, 2006 at 1:42 am

    Well, there were 4 big games in Europe last weekend:
    Man U-Liverpool
    How many did FSC show? 0 (ZERO) . Oh, wait, we got to see Cagliari and Torino play to an amazingly exciting 0:0 tie.
    FSC deserves credit for the Report, which is quality programming, and FFF, and Sky Sports News, and Dream Team, but they just don’t have the rights to show the big games from Europe, and, at the end of the day, that’s all that matters.

  3. Anonymous

    October 26, 2006 at 8:51 pm

    I agree – I grow tired of hearing people complain about Fox Soccer Channel. In my opinion it’s doing a great job and by splitting with Setanta the die hards just get to see that many more games.

  4. Will

    October 26, 2006 at 6:47 pm

    If I could only choose one football channel to have, I would chose FSC without a doubt. It covers the most EPL games, has highlights shows every night, and has some fairly intelligent pundits (specifically Bobby McMahon).

    I am surprised at the comments calling FSC the ‘third best’ when Setanta and Gol both over little or no highlights shows and coverage of the lesser known teams.

  5. Anonymous

    October 26, 2006 at 4:04 pm

    FSC still, to my knowledge, carries the EPL and the review and preview shows. they also are the only place to get college soccer (while not entertaining… its rather impressive they are trying to cover it). they have the canadian show, shows about american soccer, and dramas from england. they offer highlight shows every day from leauges all around the world…including replays of matches from the weekend. how is this bad? sure..they could do alot of stuff better, and they arent setanta… but they are a cable channel. Setanta is a premium service that isnt even marketted to Americans.

    simply put, im in favor of more attention being put to FSC because I am a consumer and a very desirable demographic. I have near perfect credit, all my hair, a functional member, and overall no need for many of their ads. sadly, im not a huge fan of their store sponser (i will leave out the name for obvious reasons) but thats the only ad relevant to me.

  6. Anonymous

    October 26, 2006 at 1:03 pm

    Agreed, Fox Soccer Channel has become the third best soccer channel in America-after Setanta and Gol TV. This is a good testament for the ridiculous decisions of the execs of the channel over the last 2 seasons: dropping Bundesliga and French League 1, and splitting the EPL rights w/ Setanta.
    Hey, the channel offers women’s college soccer(I’d rather watch baseball, which is the worst game in the world) than watch women’s college soccer…
    FSC is a joke!

  7. PK

    October 26, 2006 at 8:58 am

    Does this mean that FSC will show more than 18 hours of legitimate soccer programming per week on its channel? Because once you get past the four EPL games (eight hours), Fox World Report (one hour per night), the Argentine League game and “Dream Team,” there’s nothing but shite now on this network.

  8. Anonymous

    October 26, 2006 at 2:27 am

    Not me. Unless watching “several times” means tuning in to every scrap of live EPL, Chelsea TV, UCL, FSWR, Setanta & FSC previews, summaries, FFFI… GOLTV, ESPN Euro games, plus anything, (even Championship or Chelsea reserves) that’s not MLS, or worse still college or girls youth soccer.

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