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Who is the target demo for MLS?

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he’s the core […]

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adidas Team GB 2012 Kit Launch [PHOTO]

Which football fan doesn’t love a good kit launch? Well, today, adidas presented the ground-breaking team kit that will be worn by the British athletes at the London 2012 Olympic and Paralympic Games. Designed by acclaimed British designer Stella McCartney, the kit is the most comprehensive range that’s ever been […]

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