<p>The first edition of the Women’s Super League stickers on Panini sold out fast with fans actively seeking the collection. The incredible response to the collection has led to stores and the Panini website selling out of the <a href="https://worldsoccertalk.com/womens-super-league-tv-schedule/">Women’s Super League</a> packages. Argos, WH Smiths, Toys R Us, Smyths Toys, and the Panini website listed the product as sold-out. </p>



<p>The stickers first became available in December with fans having the option to purchase them both in-person and online. Both of those sold out, and now Panini is prioritizing the selling of the product in person. There is not necessarily a shortage of stickers, according to Panini. Instead, the company wants to put stickers on shelves so it can allow shoppers to see them in person.</p>



<p>The Italian company released a statement explaining its decision to put stickers back in stores.</p>



<p>“We have prioritised bricks and mortar retailers to make the product accessible immediately for collectors,” <a href="https://www.bbc.co.uk/newsround/68029325.amp" target="_blank" rel="noreferrer noopener">Panini said</a>. “It’s been an incredible response and we’re delighted to have been able to bring this level of excitement and engagement to the first ever Women’s Super League Sticker Collection.”</p>



<p>According to BBC, Panini did not announce how many stickers or packs of stickers sold since their release last month. The only thing Panini would say is that it has sold millions of packs.</p>



<figure class="wp-block-image size-large"><figure class="image"><img loading="lazy" width="1200" height="670" src="https://ds-images.bolavip.com/news/image?src=https://images.worldsoccertalk.com/webp/full/WST_20240122_WST_484936_WSL-stickers-1200x670_c5930f1a.webp&amp;width=1200&amp;height=670" alt="" class="wp-image-484943" srcset="https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/01/WSL-stickers-1200x670.jpg 1200w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/01/WSL-stickers-300x168.jpg 300w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/01/WSL-stickers-768x429.jpg 768w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/01/WSL-stickers.jpg 1280w" sizes="(max-width: 1200px) 100vw, 1200px"></figure></figure>



<h2>Panini Women’s Super League stickers feature the best from the league</h2>



<p>Each of the packs Panini is selling has players from clubs in the Women’s Super League. Additionally, there are iconic players from the Women’s Super League and the rest of the sport. Panini is making a push to be more involved in the women’s game. These Women’s Super League stickers from Panini are the <a href="https://worldsoccertalk.com/news/womens-super-league-has-first-ever-panini-sticker-collection-20231122-WST-472257.html">first to feature the top women’s division</a> in England. Also, Panini sold sticker packets and books for the 2023 Women’s World Cup.</p>



<p>The Panini sticker collection books started in the 2011 Women’s World Cup in Germany. The growth in stickers and packets coincides with the rapid development of the Women’s Super League. The English Football Association reported a 170% increase in attendance across the Women’s Super League. Clubs have even put games in the stadiums traditionally reserved for the men’s side. Arsenal put five games at the Emirates Stadium for the 2023/24 campaign.</p>



<h2>Comparing the Women’s Super League to the Premier League</h2>



<p>Those were successful, and the recent addition of the Panini packs for the Women’s Super League has been equally successful. However, it still fails to compare to the sticker packages regarding the Premier League. Panini’s sticker packs date back to 1970, but the Premier League remains one of its biggest selling points. </p>



<p>“The Premier League sticker collection has built its following over several years so is not comparable,” it added.</p>



<p>However, if women’s soccer can continue to grow, there is a possibility the Panini packs for the Women’s Super League can rival the sales of packages in the men’s game in the future. However, that will take time for women’s soccer to continue to grow in popularity as a whole.</p>



<p><em>PHOTOS: IMAGO</em></p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="ck-youtube"><iframe loading="lazy" title="TOPPS BUNDESLIGA Stickers - Complete 2018/19, 19/20 &amp; 20/21 - Haaland, McKennie, Reyna &amp; Lewandowski" width="500" height="281" src="https://www.youtube.com/embed/YI_UmMhVXTg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>
</div></figure>

Panini sells out Women's Super League stickers on website

The first edition of the Women's Super League stickers on Panini sold out fast with fans actively seeking the collection.


<p>The English Football Association announced this week that the Women’s Super League will debut a batch of Panini stickers.</p>



<p>Worldwide, soccer enthusiasts of all ages have treasured their sticker collections. They are well-known for their trading cards and other collectibles. They have never put out a collection that is dedicated only to women’s domestic soccer.</p>



<p>Thus up until today, Panini has just covered women’s international competitions. What this means is that the <a href="https://worldsoccertalk.com/womens-super-league-tv-schedule/">Women’s Super League (WSL)</a> is making a grand entrance. A fresh set of about 350 stickers, including the much-desired shiny ones, will be available. Panini signed a licensing agreement with the English FA.</p>



<p>An album and five sticker packs will be available as a beginning package for collectors. Included in the upcoming WSL sticker album are 12 <em>shinies</em>. These are unique foil stickers representing each of the 12 teams, along with images of league emblems and players.</p>



<h2>What did Panini and the FA say?</h2>



<p>“This is such a special moment for us at Panini, having the opportunity to recognize and celebrate the growth of the women’s game through the first-ever Barclays Women’s Super League Official Sticker Collection!</p>



<p>“We are extremely proud of our longstanding relationship with The FA and our heritage in celebrating iconic moments through our collections, further cementing Panini in football history.</p>



<figure class="wp-block-image size-large"><figure class="image"><img loading="lazy" width="1200" height="675" src="https://ds-images.bolavip.com/news/image?src=https://images.worldsoccertalk.com/webp/full/WST_20231122_WST_472257_2023-WWC-Panini-1200x675.webp&amp;width=1200&amp;height=675" alt="" class="wp-image-472296" srcset="https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/11/2023-WWC-Panini-1200x675.jpg 1200w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/11/2023-WWC-Panini-300x169.jpg 300w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/11/2023-WWC-Panini-768x432.jpg 768w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/11/2023-WWC-Panini.jpg 1280w" sizes="(max-width: 1200px) 100vw, 1200px"></figure><figcaption>Panini had Women’s World Cup stickers for the 2023 tournament in Australia and New Zealand.</figcaption></figure>



<p>“We couldn’t be prouder of this collection and what it represents; the phenomenal growth and success of these incredible women, and we look forward to supporting the continued growth of the women’s game through our Barclays WSL collections”, <a href="https://www.panini.co.uk/shp_gbr_en/blog/panini-barclays-womens-super-league/" target="_blank" rel="noreferrer noopener">said Katie Gritt</a>, who heads up sport marketing for Panini.</p>



<p>Baroness Sue Campbell, the Director of Women’s Football at the FA, took it further. “We are thrilled to announce our relationship with Panini, a brand that is synonymous with football worldwide. With fan experience key to everything we do, we are delighted that fans of the BWSL will now be able to collect and trade stickers of their favorite players.”</p>



<h2>WSL only grows in popularity</h2>



<p>With a history of sticker album production dating back to 1970, Panini made its debut with a 2011 World Cup women’s football collection. Debuting last year, they catered to the women’s domestic football market in Spain’s premier division, Liga F.</p>



<p>Panini has announced that the physical Barclays WSL sticker collection will be available for purchase beginning in December. This follows the popularity of previous collections that have celebrated international women’s soccer competitions.</p>



<p>In the wake of <a href="https://worldsoccertalk.com/uefa-european-championship-tv-schedule/">Euro 2022</a>, the Lionesses’ performance at the 2023 <a href="https://worldsoccertalk.com/womens-world-cup-tv-schedule/">World Cup</a> marked another turning point. Attendance in the Women’s Super League increased by 170 percent from 2022–23 compared to the previous year. That made the Women’s Super League the most-attended league.</p>



<p>Since it resumed in October, attendance has been setting new records, and experts expect this trend to keep going. This achievement occurs at the same time the Barclays WSL has the most female professional players participating in the FIFA Women’s World Cup this summer.</p>



<p><em>PHOTOS: IMAGO</em></p>


Women's Super League has first-ever Panini sticker collection

Amidst the ever-increasing popularity of women's soccer, Panini and FA team up together to launch the first Women's Super League collection.

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Panini

Panini sells out Women's Super League stickers on website

Leagues: NWSL

Women's Super League has first-ever Panini sticker collection