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Tag Archives: sports fan

MLS, CONCACAF botch doubleheader option

Posted on by Mitch Howard

Once again, MLS executives prove they are not in tune with their product.  The Gold Cup provided the perfect opportunity for MLS to expand their fan base.  Collaboration with CONCACAF representatives could have brought doubleheaders featuring one MLS game and one … Continue reading

Who is the target demo for MLS?

Posted on by Mitch Howard

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the … Continue reading