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Who is the target demo for MLS?

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he’s the core […]

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ESPN's Euro 2008 Advertising Gone Wrong

When was the last time you saw a banner advertisement on the homepage of a major website promoting soccer in the United States? I had to rub my eyes when I saw it earlier Thursday afternoon on the homepage of Yahoo Finance, one of the top financial websites in the […]

Breaking News: Portsmouth Face Winding Up Order

Is there a worse chairman in the history of the Premiership than Sulaiman Al-Fahim? I’m struggling to think of anyone who has misled, misinformed and treated the supporters of a club so clearly as Al-Fahim has in his 8 month relationship with Portsmouth. Today the HM Revenue & Customs have […]

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MLS conference finals: Top seeds Dallas, New York hope for turnarounds at home

FC Dallas and the New York Red Bulls seek home triumphs Sunday in second-leg semifinal matches for a chance to launch themselves into next week’s Major League Soccer Cup final. The Portland Timbers beat Dallas 3-1 in last Sunday’s Western Conference semifinal opening leg while the Red Bulls fell 2-0 […]