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Who is the target demo for MLS?

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he’s the core […]

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MLS Cup Final Preview Part Two: Coaching and Intangibles

In the first part of our 2009 MLS Cup Final preview, the Real Salt Lake and Los Angeles Galaxy players were assessed and compared, with a slight advantage being measured for the Galaxy. In this continuation of our analysis, attention is paid to the coaches and intangibles for both clubs. […]

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