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Who is the target demo for MLS?

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he’s the core […]

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Time For Football Clubs To Stop Using Doublespeak

In 1949 when George Orwell wrote his epic novel Nineteen Eighty-Four, he painted a forboding picture of a world where Big Brother monitored all of our activity and doublespeak (or as Orwell coined it, newspeak) disguised the true meaning of our language. When Orwell wrote that classic book, I’m sure […]

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Jurgen Klopp will continue to be cautious with Daniel Sturridge

Liverpool manager Jurgen Klopp said on Wednesday he will not rush injury-prone striker Daniel Sturridge back into first-team action until the England international can prove he is more “robust.” Sturridge, 26, was on the bench for Saturday’s 4-1 demolition of erstwhile Premier League leaders Manchester City, the first time he […]

Earn up to $1,000 in free gear for your soccer team

If you’re a member of a soccer team, Miller Lite is offering you a chance for an exclusive sponsorship opportunity worth up to $1,000 toward custom gear. Imagine the equipment, clothing and gear you could get for your team with that amount of money. Anyone with a soccer team in […]