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Who is the target demo for MLS?

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he’s the core […]

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Jose Mourinho: The Master of Mind Tricks

If you’re a football manager in 2006, how do you increase Chelsea’s chances of winning? If you’re Jose Mourinho, you use mind tricks. Step one: “I know the number of penalties they get at home. I know how often they play against 10 men.” Step two: “It’s a bit surprising, […]

Dwight Yorke Interview: EPL Talk Podcast

Dwight Yorke is best known for his days playing for Manchester United and Aston Villa. On this edition of the EPL Talk Podcast, the Trinidad and Tobago international, who represented his country at the 2006 World Cup, joined the Gaffer as part of ESPN’s Super Bowl at Sea cruise. Yorke, […]

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