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Tag Archives: baseball

Who is the target demo for MLS?

Posted on by Mitch Howard

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the … Continue reading

Americanizing Soccer for the U.S. Sports Fan pt. 4

Posted on by Mitch Howard

The most popular reason that U.S. sports fans give for not watching soccer is its lack of scoring.  In order to attract more fans, a professional soccer league in the U.S. must, above all things, try to create more offense.  Though many … Continue reading

Americanizing Soccer for the U.S. Sports Fan pt. 1

Posted on by Mitch Howard

In order for Soccer to find the success it seeks in the U.S., it must make changes to the traditional rules without changing the integrity of the sport.  Soccer can be that viable alternative for sports fans in the U.S. … Continue reading