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ESPN Releases Second World Cup Commercial

With South Africa vs. Mexico only 49 days away  the promotional machine at ESPN is in full swing. Their first TV spot titled “Robben Island” was released a few weeks ago and highlighted the history of South Africa along with the importance of 2010 being the first World Cup to […]

Why Premier League Clubs Need To Think Globally, Not Locally

What do SB Waste Management and Recycling Services, Haynes Manuals, Brindley Kia, The Money Shop, Imperial Snack Foods and Beacon Radio all have in common? Answer – they’re all sponsors of signboard advertising at Molineux, the home of Wolverhampton Wanderers. This isn’t meant to be a plug for those companies. […]

Finding The Balance Between Soccer and Advertising

Many of you will probably not like what I’m going to say, but I think we as soccer fans, myself included, are very hard to please. We want HD. We don’t want a sports ticker across the bottom. We want a clean presentation on screen with very few bugs, just […]

What's Rising

Arsenal And Manchester United Prepared To Battle For Cruzeiro’s Lucas Silva, Say Reports

Cruzeiro midfielder Lucas Silva has led his club to the Brasileirao league title and is reportedly ready for a new challenge in his career – European football. According to various reports emanating from England, the 21-year-old is being monitored by Real Madrid, Manchester United and Arsenal. The British tabloid Metro […]

Price tag for Manchester United target Danilo set at £30 million by Porto president

Porto president Pinto da Costa has slapped a £30 million price tag on right-back Danilo, according to the Spanish publication AS. The 23-year-old full-back is one of the most sought after defenders in Europe; with the likes of Manchester United, Manchester City, Real Madrid, Bayern Munich and Paris Saint-Germain all expressing […]

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What's Hot

Cristiano Ronaldo is determined to mask his decline

Earlier last week, Brazilian legend Ronaldinho left yet another club by mutual agreement. The story was like every other. After an initial bout of optimism, his time at the club (in this case, Fluminense) quickly turned tumultuous, and a split was in the best interest of both parties. It’s the […]

Review: Honigstein’s ‘Das Reboot’ is required reading for fans of German, US soccer

“Das Reebot,” a new book from Raphael Honingstein which hits book stores and online retailers on Tuesday, is a masterful look at how German soccer broke out of its conservative traditions to create a world champion. While Germany has always from the view of outsiders been a world powerhouse, having never […]