MON, 3PM ET
WBA2
MUFC2
TUES, 12PM ET
CSKA
MCFC
TUES, 2:45PM ET
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MAR
TUES, 2:45PM ET
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TUES, 2:45PM ET
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TUES, 2:45PM ET
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SPC

Ben Shields Interview

Posted on by admin

In episode 28, we feature an interview with author Ben Shields who recently co-wrote the book entitled “The Elusive Fan: Reinventing Sports In A Crowded Marketplace.” Shields discusses several interesting topics such as the best example of a Premiership club and their branding efforts, what Major League Soccer could do to attract Premier League fans to matches, what the future may be for soccer in terms of technology (the answer is controversial), why Americans are dumping the traditional sports and flocking to the Premiership, and the rise of fantasy league football leagues.

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