FRI, 2:30PM ET
MET2
PSG3
FRI, 2:30PM ET
ATH3
ESP1
SAT, 10AM ET
WOL0
FOR3
SAT, 10AM ET
CHE2
WBA0
SAT, 10AM ET
MCFC2
SWA1
SAT, 12:30PM ET
ARS1
MUFC2

Ben Shields Interview

Posted on by admin

In episode 28, we feature an interview with author Ben Shields who recently co-wrote the book entitled “The Elusive Fan: Reinventing Sports In A Crowded Marketplace.” Shields discusses several interesting topics such as the best example of a Premiership club and their branding efforts, what Major League Soccer could do to attract Premier League fans to matches, what the future may be for soccer in terms of technology (the answer is controversial), why Americans are dumping the traditional sports and flocking to the Premiership, and the rise of fantasy league football leagues.

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