Category: TV Ratings

Most-watched soccer games on US TV for July 19-29, 2018

Liga MX has returned, averaging 379,765 viewers per match window through the first two weeks of the 2018 Apertura, down from 551,385 viewers in the first two weeks of the 2017 Apertura. Even with the benefit of three extra broadcasts to open the 2018 Apertura, total viewership is also down 10% from 7.168 million viewers in the first two weeks of 2017 to 6.456 million in 2018. This may partially be explained by the leagues two most popular clubs playing away during the opening week of the season, forcing them out of their favored late Saturday night kickoffs on Univision. ... Read more

Most-watched soccer games on US TV for July 6-15, 2018

The 2018 FIFA World Cup Final contested by France and Croatia averaged 16.62 million television viewers across the FOX broadcast network and Telemundo channels. FOX’s English-language coverage drew the largest share of the viewership with 68%, a three percent increase from the 2014 Final. The knockout stage averaged 8.15 million viewers across both networks with 59% of viewers choosing to watch the 2nd half of the tournament on FOX’s networks. The final 16 matches averaged 4.8 million viewers on FOX and FOX Sports 1, a 1.35 million viewer drop from ESPN’s coverage in the 2014 tournament. Atlanta United’s match against ... Read more

World Cup Final delivers 17 million viewers across FOX and Telemundo combined

The 2018 FIFA World Cup Final between France and Croatia averaged 17.2 million viewers across the FOX network and Telemundo combined including online viewership. Not reflected in the viewing number is the out-of-home viewership, which included huge numbers that watched the game in bars, restaurants and public watch parties across the United States. TV numbers alone, the France-Croatia final averaged 16.6 million viewers. While not an apples to apples comparison, the 2014 World Cup Final averaged 26.5 million viewers, but that game featured powerhouses Germany and Argentina who generate a lot more interest in the United States than France and ... Read more

Telemundo’s World Cup coverage reached 36 million TV viewers

After broadcasting 64 World Cup games live across Telemundo, Universo and NBCSN, Telemundo Deportes delivered an average of 2.026 million viewers per game and achieved several other noteworthy milestones. In total, Telemundo Deportes’ complete presentation of all 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 million of the 2014 World Cup (37.9 million) – despite fewest Latin American countries since 2016. The Final match, a 4-2 win by France over Croatia, posted a Total Audience Delivery average of 5.45 million across Telemundo,, ... Read more

Most-watched soccer games on US TV for June 25-July 3, 2018

FOX Sports and Telemundo Deportes averaged a combined 4.9 million viewers for the final round of the Group Stage, up 24% from the first round of matches and up 7.5% from the second round. Viewership for the third games in the Group Stage peaked for Mexico’s match against Sweden with FOX and Telemundo combining for 6.565 million viewers, a 40% decrease from Mexico’s victory over Korea. World Cup viewership saw a massive 71.5% increase for the Round of 16 when compared to the Group Stage. Round of 16 matches averaged nearly 7.5 million viewers compared to 4.3 million average viewers ... Read more

World Cup TV ratings continue to exceed 4 million per game on US TV

The 2018 FIFA World Cup continues to average more than 4 million viewers for every game of the competition across English-language and Spanish-language television combined. From June 14 to July 3, the US World Cup viewership is averaging 4.17 million on television alone. That includes games from the Group Stage through to the end of the Round of 16 matches. In total, the games have generated more than 233 million viewers not including the millions who have streamed the games on smartphones and other digital devices. The 4.17 million average across 56 games is impressive considering that (1) that’s 56 ... Read more

Most-watched soccer games on US TV for June 20-24, 2018

Mexico’s second round victory over Korea drew a combined 11.037 million viewers to FOX and Telemundo, making it the most-watched match of the World Cup thus far. It was also Telemundo’s most-watched match with 6.6 million viewers tuning in to their coverage. Germany’s comeback victory over Sweden surpassed FOX’s previous high for viewership, drawing 5.397 million viewers to the English-language broadcast. This represents an increase of over 1 million viewers from FOX’s highest viewed game in round 1 between Brazil and Switzerland. Overall, the second round of World Cup games saw a 15.43% increase in viewership with FOX Sports making ... Read more

World Cup surpasses 1 billion minutes livestreamed via Telemundo

With the vast majority of World Cup games kicking off during office hours in the United States, the tournament has surpassed more than 1 billion minutes livestreamed via Telemundo Deportes’ streaming through June 25. To date, the tournament has reached 32 million uniques, generating 73.8 million livestreams, and 1.06 billion total minutes viewed. Streaming across Telemundo Deportes en Vivo app and the website, the average number of unique streamers per game through Telemundo is 894,200. With Telemundo averaging 2,048,063 viewers per World Cup game on US television through June 24, the combination of television plus streaming viewership is impressive ... Read more