In addition to sponsorships and attendance, one of the major ways to gauge the popularity of any sporting event or league in this country is the TV ratings. Soccer is no different. For the US Men’s National Team, TV ratings have been good for the most part for the last several years. However, the trend this year is pointing downward. And with the US failing to qualify for the World Cup in Russia next summer, that trend looks set to continue until at least the summer of 2019. In 2017, the average viewership for the men’s national team on English ... Read more
NBC Sports netted its greatest viewing number since September for a Premier League broadcast on the over-the-air NBC network. The November 18 broadcast of the Manchester United versus Newcastle United match averaged 837,000 viewers on the NBC network. Plus, 45,000 tuned in to watch the game on the Spanish-language Universo broadcast to generate a combined total of 882,000 viewers. The Saturday 12:30-2:30pm ET broadcast ended in a 4-1 victory for the Red Devils. In other Premier League broadcasts from last weekend, 467,000 tuned in to watch Leicester versus Manchester City on NBCSN while 425,000 watched Arsenal-Spurs on NBCSN.
In a recent speech at The Future of Soccer symposium, ESPN analyst and co-commentator Taylor Twellman went on a rant by using select metrics to defend his case that MLS TV viewing numbers aren’t as bad as everyone makes them out to be. If you take Twellman’s words in isolation (see video below), you would walk away believing that MLS TV viewing numbers are in the same ballpark as those for the Premier League. But by using select numbers from one game (the Columbus Crew-New York City FC match that had 424,000 viewers, which was more than a Stoke-Southampton game), ... Read more
The 2017 MLS Conference Semi-Final second leg’s averaged 262,500 viewers, up 10% from an average of 238,750 viewers for the first leg matches and up 20% from 219,250 for the 2016’s Conference semi-final second legs. Overall MLS Cup Playoff viewership is up around 13% from 2016 and up just 584 viewers from an average of 266,833 in 2015. For the third consecutive week, Club América’s Liga MX game on Univision was the most-watched soccer game in the United States, last week drawing 1.14 million viewers as they took on Puebla. For Univision, it was also their fourth consecutive week with ... Read more
Viewership for the MLS Knockout Round was up slightly from 2016 with an average of 301,000 viewers for the four matches across UniMás, UDN, ESPN2 and FS1. Viewership peaked for October 26th’s early match between expansion side Atlanta United and MLS original Columbus Crew, averaging a combined 577,000 on ESPN2 and UniMás and beating out last season’s top match of the knockout round by 114,000 viewers. Last week also saw play from the first legs of the four MLS Conference Semi-Final matchups. English-language viewership was up nearly 24% from 2016 and 16% from 2015. Again, the match featuring Columbus Crew ... Read more
The LigaMX Super Clásico match between Club América and Chivas de Guadalajara was unsurprisingly the most-watched soccer match in the United States over the last two weeks. The game drew 1.92 million viewers on Univision and Univision Deportes, equaling the total viewership from the same matchup in the 2016 Apertura one year ago, but down 21% from the two clubs’ meeting in February 2017. Chivas de Guadalajara was also involved in the other match to draw an audience larger than 1 million viewers as they took on Monarcas Morelia. Chivas have now been involved in four of the top five ... Read more
The United States Men’s National Team’s 4-0 victory over Panama in the penultimate round of the “Hex” last Friday was the most-watched soccer match of the week as 1.152 million viewers tuned into the English-language broadcast on ESPN2 and another 1.5 million watched Univision’s Spanish-language broadcasts. The United States’ final match against Trinidad and Tobago, which saw them eliminated from the competition, was seen by 620,000 as the match was only made available on the less popular beIN Sports in English and NBC’s Universo in Spanish. Falling just short of the United States’ match against Panama was Honduras’ World Cup ... Read more
Club América’s 2-1 victory over Toluca was the most-watched soccer match of last week with 955,000 viewers tuning in across Univision and Univision Deportes. It was also the most-watched Liga MX match since Club América took on Veracruz on September 9 in the same timeslot. Overall, Liga MX viewership is down over 40% when compared to the first 11 match days of the 2017 Clasura and down 32% compared to the 2016 Apertura. Total viewership has also seen a drop, though not as large, down 29% from the 2017 Clasura and down 18% from the 2016 Apertura. Things are looking ... Read more