Category: TV Ratings

Most-watched soccer games on US TV for April 2-8, 2019

Bundesliga’s Bayern Munich-Dortmund broadcast on the over-the-air FOX network averaged 470,000 viewers last Saturday afternoon, up 33% from last year’s match, which also aired on FOX. It was FOX’s most-watched live television broadcast of a Bundesliga match since their current broadcast agreement began in 2015. An additional 105,000 viewers tuned into FOX Deportes’ Spanish-language broadcast of the match. Also on FOX and airing immediately after the conclusion of Bayern-Borussia Dortmund, DC United and Los Angeles FC played before a network television audience of 341,000. This was a 40% drop in viewership compared to last season’s MLS portion of FOX’s Bundesliga/MLS ... Read more

MLS fails to close TV ratings gap with Premier League and Liga MX

As the popularity of Liga MX and the Premier League continue to grow in the United States based on the way both leagues monopolize the most-watched games on US TV each week, MLS is getting left behind. At World Soccer Talk, we analyzed all of the TV ratings data for 2018 to see how the three most popular soccer leagues performed. We went ahead and made it a direct comparison by only including the TV viewing numbers for the length of the MLS season to see how they did head-to-head. Let’s look at the total TV audience numbers: League 2016 ... Read more

Which league’s TV ratings declined the most after the World Cup?

The name of the game for soccer leagues shown on US television is to figure out a way to take advantage of the hype and interest in a men’s World Cup tournament, and to attract those viewers to their respective leagues after the FIFA tournament is over. According to research by World Soccer Talk, some leagues did better than others after the 2018 FIFA World Cup ended. Before diving into the statistics, though, we first need to mention that there are two important factors happening after a World Cup tournament. (1) the viewing figures for league games will dwindle in ... Read more

Most-watched soccer games on US TV for March 20-April 1, 2019

Mexico’s 4-2 recent friendly over Paraguay at Levi’s Stadium averaged 1.7 million viewers on UniMás and Univision Deportes Network, making it the most-watched soccer match on television so far in 2019. Mexico’s match against Chile just four days earlier ranks as the third most-watched this year with 1.6 million viewers. Meanwhile, Arsenal’s victory over Manchester United earlier this month now stands as the second most-watched match of the year on television. Last Sunday’s Premier League match between Liverpool and Spurs averaged 743,000 viewers on NBCSN, with an additional 63,000 watching via streaming for a total audience delivery of 806,000 viewers, ... Read more

Most-watched soccer games on US TV for March 5-18, 2019

It was another disappointing couple of weeks for FOX Sports 1’s MLS coverage as they are averaging just 182,400 viewers through their first five broadcasts of the season despite frequently featuring some of the league’s most popular teams in each of their broadcasts this season. Overall, MLS has seen a 27% decrease in viewership to start 2019, going from 359,571 average viewers through the first three weeks of the new season in 2018 to just 263,091 average viewers in 2019. Elsewhere, Arsenal’s 2-0 defeat of Manchester United on Sunday, March 10 averaged 1.68 million viewers across all platforms to rank ... Read more

Most-watched soccer games on US TV for February 26 to March 4, 2019

MLS’s opening weekend viewership dropped 7% compared to last season with last weekend’s five nationally broadcast games collectively averaging just 296,600 viewers, down from 318,250 for four national broadcasts to open the 2018 season. Univision saw the largest drop in viewership, with their first MLS broadcast of 2019 down over 24% from 2018. With the increase of four to five nationally-televised games, total viewership for the opening weekend saw a 16.5% increase helped by the addition of another broadcast on ESPN Sunday night. A disappointing SheBelieves Cup for the United States Women’s National Team on the field was still a ... Read more

MLS begins 2019 season with disappointing TV ratings on ESPN, FS1 and Univision

Major League Soccer has kicked off 2019 right where it finished the 2018 regular season with disappointing TV viewing numbers on English-language television across both ESPN and FOX Sports, and a surprising drop in viewership on the Spanish-language Univision Deportes. Compared to the 2018 opening weekend, the viewing numbers for the nationally televised games this past weekend were: • Down 24% on Univision for Orlando-New York City, • Down 13% on ESPN for DC United-Atlanta United, • Up just 6% for LA Galaxy-Chicago and Seattle-Cincinnati on FS1. While the 6% increase on FS1 might seem positive, the average of 186,000 for both games ... Read more

Most-watched soccer games on US TV for February 18-24, 2019

The first legs of the UEFA Champions League Round of 16 games last week averaged 822,750 viewers across all networks. Univision’s Spanish-language broadcasts accounted for 54% of the viewership with 443,000 average viewers, while TNT’s English-language broadcasts averaged 379,750 viewers. First leg viewership peaked on Tuesday with 510,000 viewers watching Liverpool’s 0-0 draw with Bayern Munich on TNT and Galavision. At the same time, an additional 376,000 watched Univision’s Spanish-language broadcast of Barcelona’s match against Olympique Lyonnais on UniMás and Univision Deportes. Closer to home, Univision Deportes Network averaged just 162,250 viewers for their four CONCACAF Champions League Round of ... Read more