Author: Kartik Krishnaiyer
A lifelong lover of soccer, the beautiful game, he served from January 2010 until May 2013 as the Director of Communications and Public Relations for the North American Soccer League (NASL).
Raised on the Fort Lauderdale Strikers of the old NASL, Krishnaiyer previously hosted the American Soccer Show on the Champions Soccer Radio Network, the Major League Soccer Talk podcast and the EPL Talk Podcast.
His soccer writing has been featured by several media outlets including The Guardian and The Telegraph. He is the author of the book Blue With Envy about Manchester City FC.
In the wake of the US Women’s National Team (USWNT) FIFA Women’s World Cup triumph, much has been discussed in terms of equal pay for female players. What seems to be missing from the discussion, however, is how much potential revenue the US women lose because of the co-mingling of broadcast and media rights of US Soccer Federation (USSF) properties with those of Major League Soccer (MLS). The contract for these rights is not held by some media company or broadcast channel but by Soccer United Marketing (SUM), which is owned by MLS. While transparency has never been a strong ... Read more
FOX Sports’ second cycle as the US English-language FIFA rights holder has begun this summer with coverage of the FIFA Women’s World Cup as well as the FIFA Under-20 World Cup. Following last summer’s coverage of Russia 2018, FOX seems to have returned to a “back-to-basics” approach with Women’s World Cup. Studio Rob Stone, as a host, continues to be styled more for American sports. He began FOX’s month of live Women’s World Cup coverage with stand up at Eiffel Tower and interjected stand-up spots throughout the weekend. But Stone, for all his drawbacks, is smooth and an advocate for ... Read more
There’s no doubt that NBC Sports has transformed the fortunes and perception of the Premier League in the United States, but it is often forgotten NBC Sports actually acquired the rights to show Major League Soccer (MLS) for three seasons from 2012-2014 before they acquired the US’ Premier League rights. NBC’s coverage of MLS was outstanding enough to win plaudits from fans and media, but as the US-based top flight league approaching its nineteenth season, MLS executives were — according to a World Soccer Talk source — demanding a massive increase in the rights fees to broadcast the domestic league, which ... Read more
Soccer fans in the United States often complain that the sport isn’t properly advertised or promoted by the networks who hold the rights to show the most popular leagues. While soccer still sits behind many other sports in terms of promotion, some networks do a better job than others in making viewers aware of what soccer properties they air. The success of a league measured by TV viewing numbers can be attributed to several factors outside of how entertaining a league is. After all, if no one knows when the games are being televised, it can have a dramatic impact ... Read more
Launched in April 2018, ESPN’s premium over-the-top streaming product recently cleared the 1,000,000 subscriber mark in less than six months since its inception. The service is proving dynamic and flexible for ESPN’s parent company Disney who has both moved existing soccer content such as ESPNFC and the EFL Championship to the OTT service while also acquiring new rights including Serie A and the FA Cup, among other properties, to bolster the network’s offerings. The price point for ESPN+ – $4.99 a month – continues to be attractive for consumers including both cord cutters and those who continue to pay for ... Read more
MLS continues to pat itself on the back. And why shouldn’t it, many would ask? The 2018 season has seen MLS reach new heights in visibility and quality of play relative to a past when the league existed in a complete vacuum and the level of soccer on display was average by any truly objective standard. If you’re interested in betting on soccer, you can use this Matchbook bonus code 2019 to bet on MLS or any other soccer league. But permanent growth is difficult in a closed-league, single-entity (MLS) or franchise-based (USL) structure. The American club game will hit ... Read more
In the next five years, we are certain to see more volatility in the way soccer is broadcast and delivered to US audiences. As the broadcast and media industry in the United States continues to evolve in order to adjust to new realities in terms of audiences, it’s likely that change will be a common theme for the next several years as well as adding more confusing for consumers as they try to watch their favorite club, league or tournament. It will undoubtedly also get more expensive to be a soccer fan in the United States due to these changes. ... Read more