Most-watched soccer games on US TV for August 15-20, 2017

Puebla’s 1-0 road win against Chivas de Guadalajara last week was the first Liga MX match of the Apertura to surpass the one million viewer number as 1.07 million tuned in to watch the game on Univision and Univision Deportes. Beginning with the start of the 2017 Apertura in July, Univision saw some changes to its Liga MX broadcasting schedule, adding two Friday night cable-only broadcasts. Because of this, generally seven Liga MX matches are broadcast live across Univision’s networks leading to slight decreases in average viewership and slight increases in total viewership each week. Through the first month of the apertura campaign, the league is averaging 499,625 viewers from 37 games for a total viewership of 16 million.

The Portland Timbers 2-0 win against the New York Red Bulls last Friday on FS1 ranked as the network’s second-smallest audience for an MLS match on the network in 2017 as just 121,000 viewers tuned in. After a strong month of March to open the 2017 MLS season, FOX Sports 1 has seen a 26% drop off in viewership. During the same period, ESPN has experienced a 20% drop.

In England, Arsenal’s 1-0 loss against Stoke City Saturday afternoon averaged 825,000 viewers on NBC and Universo, down 16% from 990,000 for Brighton’s Premier League debut against Manchester City last week. Sunday’s late kickoff saw a larger decrease in viewership, shedding 47% of its viewers on Telemundo alone as last week’s match did not feature Chicharito’s West Ham United.

Despite no games airing on the FOX broadcast network, Bundesliga ratings are up from the opening week of last year as an average of 83,400 viewers watched compared to just 75,000 in 2016. This is due in large part to FOX’s decision to air five matches on FS1 with Univision’s sub-licensing agreement also playing a significant role. Viewership could also have been affected by NBC’s decision to place many of Saturday’s Premier League matches behind an additional paywall (Premier League Pass).

Here are the most-watched soccer games on US TV for August 15-20, 2017:

Rank Date Competition Teams TV1 TV2 Total
1 8/19/17 Liga MX Chivas / Puebla Univision; 662000 UDN; 407000 1,069,000
2 8/19/17 Premier League Stoke City / Arsenal NBC; 778000 Unvso; 47000 825,000
3 8/20/17 Premier League Spurs / Chelsea NBCSN; 629000 Telemundo; 185000 814,000
4 8/19/17 Premier League Liverpool / Crystal Palace NBCSN; 498000 Unvso; 43000 541,000
5 8/19/17 Premier League Swansea City / Man Utd NBCSN; 406000 Unvso; 33000 439,000
6 8/16/17 Spanish Supercopa Real Madrid / Barcelona ESPN2; 315000 —; — 315,000
7 8/20/17 Premier League Huddersfield / Newcastle NBCSN; 289000 —; — 289,000
8 8/19/17 Liga MX Cruz Azul / Atlas —; — UDN; 285000 285,000
9 8/19/17 Liga MX Tigres / Pumas —; — UDN; 274000 274,000
10 8/16/17 Copa MX Potros / América —; — UDN; 261000 261,000
11 8/18/17 Liga MX Tijuana / Santos —; — UDN; 230000 230,000
12 8/18/17 Liga MX Morelia / Pachuca —; — UDN; 188000 188,000
13 8/15/17 UEFA CL Playoff Hoffenheim / Liverpool FS1; 184000 —; — 184,000
14 8/15/17 Copa MX Cruz Azul / Zapateca —; — UDN; 184000 184,000
15 8/20/17 MLS Seattle Sounders / Minnesota United FS1; 164000 FOXD; 18000 182,000
16 8/19/17 Liga MX Leon / Monterrey —; — Gala; 153000 153,000
17 8/18/17 MLS Timbers / Red Bulls FS1; 121000 FOXD; 17000 138,000
18 8/20/17 Liga MX Toluca / Necaxa —; — UDN; 137000 137,000
19 8/15/17 Copa MX Celaya / Monterrey —; — UDN; 135000 135,000
20 8/18/17 Bundesliga Bayern / Leverkusen FS1; 106000 FOXD; 19000 125,000
21 8/19/17 NWSL Courage / Spirit Lifetime; 109000 —; — 109,000
22 8/19/17 Bundesliga Wolfsburg / Dortmund FS1; 83000 UDN; 18000 101,000
23 8/17/17 CONCACAF League Alianza / Olimpia —; — UDN; 86000 86,000
24 8/20/17 Bundesliga Mönchengladbach / Köln FS1; 60000 FOXD; 17000 77,000
25 8/19/17 Bundesliga Schalke / Leipzig FS1; 46000 UDN; 20000 66,000
26 8/17/17 CONCACAF League Walter Ferreti / Plaza Amador —; — UDN; 62000 62,000
27 8/20/17 Bundesliga Freiburg / Frankfurt FS1; 36000 FOXD; 12000 48,000
28 8/19/17 NASL Cosmos / Indy Eleven beIN; 7000 —; — 7,000

Average MLS viewing audiences on US TV:

League Overall* ESPN ESPN2 FOX FS1
2017 MLS 252,202 (47) 298,941 (17) 220,000 (5) 440,750 (4) 183,450** (20)
2016 MLS 257,683 (63) 290,179 (28) 201,500 (4) 658,000 (5) 154,346 (26)
2017 NWSL 95,176 (17)        
2017 USL 19,000 (2)       *English-Only
          **One game missing

League averages this season:

League Viewers
EPL 603,455
LMX 499,625
MLS 252,202
NWSL 95,176
BuLi 83,400

SEE MORE: Access our archives of US TV ratings for soccer.

HT ShowBuzz Daily

9 Comments

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