Juventus unveil new 2017/18 home jersey featuring new logo

Adidas has revealed the new Juventus home jersey for the 2017/18 season.

The new Juventus kit features the club’s new logo and brand identity: ‘Black and White and More.’ The Italian club will wear the jersey as they chase a record seventh straight Scudetto title.

The club continues to reinvent itself while honoring the past, as the new kit features inspiration from classic Bianconeri shirts.

Several design details pay homage to iconic Juventus shirt designs of the 1940s. The jersey features a wider black back panel stripe and wider front stripe. As well as the new modern logo, a stand-up collar gives a classical and elegant look.

The new kit will be the first to feature the club’s redesigned identity: ‘Black and White and More’. This philosophy is running through everything the club does, highlighting its innovative and uncompromising drive forward. The distinctive J logo reflects a modern and forward-thinking approach and the start of a new era for one of the world’s most successful clubs.

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Juventus’s home jersey for the 2017/18 season is available to order today, which can be delivered to your doorstep from the very trustworthy and reliable World Soccer Shop — a partner of World Soccer Talk.

Here are close-ups to show the detail in the Juventus home jersey for the 2017/18 season:

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