Beginning this July, Univision will feature 6 hours of live Liga MX games every Saturday night in primetime. The three back-to-back-to-back matches will be shown live on television. The first game every Saturday night will be on Univision Deportes, while the other two will be shown on Univision network.
The trio of Saturday night games, coined Sabado Futbolero, was developed in collaboration between Liga MX’s leadership and Univision executives. The enhanced coverage will include the most popular teams and will surely give a boost to Univision’s impressive TV ratings.
Liga MX is already the most popular soccer league in America, but the weekly showcasing of the three games every Saturday night during the season will certainly establish the Mexican league as a must-see block of soccer watching for fans of the Beautiful Game.
The announcement by Univision was made this week at its Upfront presentation in New York City in front of many decision makers in the advertising industry.
The news comes on the heels of Univision’s announcement that the recent Chivas-Club America game was the most-viewed club soccer match in US cable history.
Univision also announced this week that Campeón de Campeones (Champion of Champions), the emblematic Mexican championship match between the winners of the two most recent Liga MX seasons, will be played in California in the second annual marquee event in the United States. SúperCopa, which will decide the ultimate Copa MX champion between the last two Mexican Cup winners, will also be played as part of the event. The doubleheader will be played at the StubHub Center, home of the Major League Soccer club LA Galaxy, in Carson, California, on Monday, July 10 at 6pm ET and 9pm ET respectively.